Bmw, Mercedes-Benz and Lexus brands are making dealer cash a bigger part of their incentive mix

For 10 straight years, Lexus has been the top-selling U.S. luxury car brand, ahead of Mercedes-Benz and BMW. However, Lexus leads by a narrower margin in 2010. For the first 11 months of the year, Lexus leads with sales of 201,769 – only 4,936 units ahead of BMW and 5,393 ahead of Mercedes, excluding Mercedes' Sprinter vans. In December 2010, all three brands are making dealer cash a bigger part of their incentive mix. That's aside from the customer cash, low-interest financing on each model and huge lease-subsidy deals like a Mercedes
Read Article

knowitall1985 - 12/28/2010 4:37:07 PM

-1 Boost

No cash on 2011 Lexus models.....

enthusiastx11 - 12/28/2010 5:33:27 PM

-5 Boost

they're already 40% off. and their sales are tanking compared to last year. so they'd better dish out the cash if they want to keep volume up on those fancy toyotas.

theoptimisticpessimist - 12/28/2010 7:59:00 PM

-1 Boost

knowitall1985

Well I guess you don't know it all, almost EVERY 2011 Lexus has cash on it.

http://www.edmunds.com/lexus/car-incentives.html

enthusiastx11 - 12/29/2010 9:40:54 AM

-4 Boost

black: last time i checked $93,000 (S550 base) was a LOT more than $65,000 (LS460 base). so even IF the incentive is $6,000 more that still leaves a base price difference of $22,000 (and the S550 has far more options).

enthusiastx11 - 12/29/2010 9:42:48 AM

-4 Boost

and if you recall the last post over incentives, the AVERAGE incentive for lexus was identical to bmw at $3100. last time i checked, $3100 is not a lot more than $3100.

enthusiastx11 - 12/29/2010 9:43:15 AM

-2 Boost

and that CT200 is going to sell about as well as the HS250.

knowitall1985 - 12/28/2010 6:59:32 PM

+1 Boost

What ever Rocky, stick to making jokes about the four people who died.....Moron.......

knowitall1985 - 12/29/2010 12:26:41 PM

+2 Boost

The O P I do Knowitall the 1000.00 that you found on edmunds is not cash back. They have owner loyalty of 1000.00 and a conquest 1000.00 on bmw mb acura infiniti acura lincolin and cadillac. Your and outsider and not a pro so don't act like one because you can look up crap on the internet......You must finance or lease with LFS that's who the money is from....