A "BMW Insider" Talks About BMW Group's Future

In what must be either one of the most genius marketing ploys from a manufacturer, or a hair-pulling situation, the avid forum user and "BMW insider" Scott has made an appearance again.

This time around he's dishing about BMW's future and what is in its pipeline. We're also talking about MINI and the infamous project i.

Not much else to say besides that, so read up!

**For the FULL information from Part 1, click "Read Article"

As you know BMW have announced that between now and 2015 they will bring 20 new models to the market covering a vast range of segments. With the future growth of the small compact city , Premium Compact and Premium Entry segments in the minds of the product planners. BMW will unleash a greater majority of models based on this model matrix to increase it's volumes in the Premium segment.

Beginning in 2011 we will see the first results of this strategy within the new BMW 1er Sporthatch and BMW 3er Sedan which will be unveiled just before the end of 2011. Another new exciting additions for the M-Division include the exciting new 1 series M Coupe and the sixth generation BMW M5.

The Premium market will welcome a new luxury set of BMW 6er Coupe and Convertible. Whilst the first evidence of the Gran coupe will be seen on the streets of Munich. The new BMW X3 begins it's first year on the market with additional engines in europe along with a new four cylinder petrol turbo which will be announced later in the year. The BMW X1 continues it's success with over 100,000 units sold and top place in the market with an additional M-Sport packet.

The BMW X6 which recently celebrated it's three years launch in December 2007 will see a slight refresh life cycle improvement.

Although this is just the tip of the iceberg.

In 2011 you will get to hear more regarding BMW's innovative think-tank on sustainable future mobility as BMW begin preparing the world for it's innovative new Sub brand. New innovations Aswell as exciting new Concepts scheduled for Detroit , Geneva , Shanghai and Frankfurt. all to show BMW's leadership of the premium segment.

In Part one we focus on the MINI Brand , and the new BMW sub brand "BMW "i"

IN Part Two it will concentrate on the BMW Premium Compact and Premium Entry segment . BMW's FWD compact series, The BMW 1er and BMW 3er, BMW X1 and BMW X3 and X4.

In Part Three we will touch on the Core BMW Premium luxury models - BMW 5er , 6er and 7er. BMW X5 and X6.

In Part Four we will look at the other BMW sub brands - BMW "M" and BMW "Z" and finally Rolls-Royce Motor cars.

[Source: German Car Forum]

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bmwMotorsport - 1/3/2011 10:36:16 AM

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Part 1

Why BMW Group's Project-i Thinktank for future sustainable mobility will maintain the Group's position as the worlds no 1 manufacturer of Premium Automobiles.

If MINI is Pop Culture , Rolls-Royce is classic and timeless and BMW is modern architecture. BMW "i" is Sci-fi future.

When BMW announced the Project-i Thinktank many factions were intrigued. BMW has since made a name for itself in regards to meeting strict C 02 targets and reducing fuel consumption in their products since early 2007. The BMW Group are the worlds no 1 Premium Automobile manufacturer as well as the leader in emission reductions .

BMW announced that Project-i will spawn a range of concepts that will range from two wheels to four and will be anything but conventional.
Of course when the Vision Efficient Dynamics debuted at the IAA in 2009 , jaws dropped and finally people could see who innovative and serious BMW are in relation to Sustainable future mobility. But some thought the concept was too adventurous for production until BMW pulled the carpet from under them and announced you will be able to buy this car.

Although the Vision Efficient Dynamics is in design format anything but conventional it lays the groundwork to what you can expect from Project-i . BMW are about to bring the future today as what you see in terms of design the Vision Efficient Dynamics is the signature language of Project-i . Ground breaking drivetrains clothed in high-tech design and functional areodynamics. That is the genesis of the BMW i sub-brand.

MEGACITY

Although first on the road will be the highly anticipated and soon-to-be-seen MegaCity Vehicle. a stunning mobility concept for four - purely electric with a cutting edge interior and bodyshell made entirely out of carbon fibre. Space inside the interior is not compromised by the drivetrain and the interior is very spacious with wrap around glass for excellent visibility. Entry is accessible to the rear cabin via MINI/RR esque rear hinged doors.

The exterior is very much akin to the innovative Vision Efficient Dynamics in terms of design ideas , aerodynamics and appearance.

VISION EFFICIENT DYNAMICS / i8

The Vision Efficient Dynamics production car will be very much what you see and you will be surprised at how the car will arrive for production with minimal changes. Using the term i8, the production car of the concept is not a competitor for premium sports cars such as the Audi R8 and Porsche 911 etc it is more of a Sports car concept for the future. A completely stand alone concept.

Although there have been cries of "needing a V8 , V10 etc" to do so defeats the ideals of the concept and turns it into another premium sports car. Although the Audi R8 etc have their attributes in the end of the day it is an interpretation of a sports car concept by the respective manufacturer. They offer the same image but in their own unique way.

BMW wants to use their interpretation as something entirely alien , s

Monopoly - 1/3/2011 10:54:08 AM

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What BMW needs is to concentrate on in lieu of these new and exciting models is quality control. BMW produce great driving automobiles, yet the short/long term reliability and cost of maintenance is horrible!

cs4444 - 1/3/2011 11:38:24 AM

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Is that why Kelly Blue Book named BMW best luxury brand for resale value?

LexSucks - 1/3/2011 4:18:55 PM

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Some people find it hard to let go. Even when pressed with the truth.

Monopoly - 1/3/2011 4:30:45 PM

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Are you really this stupid? Maybe your just having a bad day? Automobile resale values are not always based on reliability/dependability. BMW resale values are supported largely by pompous snobs that have very little knowledge about cars and who purchase BMW's simply because of brand cache and status. Of course BMW fan boys/fan girls such as yourself will always be in denial. So, so sad!

cs4444 - 1/3/2011 5:16:28 PM

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"BMW resale values are supported largely by pompous snobs that have very little knowledge about cars and who purchase BMW's simply because of brand cache and status. Of course BMW fan boys/fan girls such as yourself will always be in denial. So, so sad!"

Your right! You sound really intelligent, and it looks like you did some research. I should probably just listen to you. lol.