It’s gone: Mercury name disappears from dealerships

Ford announced back in June that it would kill the line in the fourth quarter after years of falling sales. Yesterday was the last day when Mercury brand was available via Ford dealers.

According to the Detroit News, Mercury name disappeared from dealerships for the New Year, marking an end to the entry-level luxury brand founded by Edsel Ford in 1939.

“Mercury has been a redundant brand for Ford for at least the last five years, if not longer,” Jesse Toprak, vice president of industry trends and insight for the auto research website TrueCar.com, told the News. “For the most part, they were just cosmetically enhanced Fords.”
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veyron1001 - 1/3/2011 11:19:42 AM

+5 Boost

“For the most part, they were just cosmetically enhanced Fords.”

Wow finally someone admits it.

SteedPub - 1/3/2011 1:02:31 PM

+6 Boost

Ahh.....

Forgot about this already.

0to60 - 1/3/2011 1:17:29 PM

+3 Boost

When will Lincoln disappear?

geoff448 - 1/3/2011 2:43:58 PM

-1 Boost

XD best comment haha

uaw_lax - 1/3/2011 6:11:08 PM

0 Boost

Lincoln is work in progress and with the loss of Mercury there will be more money to further this work Im sure the same brains that made for both successful and respectable today can do the same for Lincoln.

Caraficionado - 1/3/2011 3:50:53 PM

+4 Boost

Agreed, Lincoln does Ford more harm than good

0to60 - 1/3/2011 5:28:59 PM

+3 Boost

They would be decent if they were an adequate competitor to Cadillac or something.