DETROIT AUTO SHOW: Prius C Concept Proves Hybrids Can Look Cool Too

While the current Prius has ushered hybrid technology into the mainstream, and the Prius v will provide the additional room and versatility for active families, compact shoppers are interested in a smaller hybrid at an entry price point and with superior fuel economy. The Prius c Concept, with c representing a "city"-centric vehicle, will appeal to young singles and couples who want an eco-sensitive, high-mileage, fun-to-drive Prius.

This dynamic vehicle with urban appeal will pursue outstanding fuel efficiency in a compact package, while also providing a surprisingly spacious interior. It will include many advanced technology features, including some offered on the current Prius.

Prius c Concept is the inspiration for an additional Prius family member that will come to market in the first half of 2012 as the most value-oriented hybrid in the U.S. market with the highest mileage of any "cordless" hybrid.



The 2011 Detroit Auto Show

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theoptimisticpessimist - 1/10/2011 4:42:00 PM

+4 Boost

Looks like a "flame surfaced" CT200h.

lock - 1/10/2011 4:53:47 PM

+6 Boost

It's pretty ugly...and the Prius V isn't much better!

222max - 1/10/2011 5:11:51 PM

+5 Boost

Actually looks more like a more sharpened Nissan Leaf.

knowitall1985 - 1/10/2011 5:24:16 PM

-3 Boost

COOL!! I like the CT200h......

upwards - 1/10/2011 5:37:54 PM

+5 Boost

Look it's the Toyota Leaf!

jtz7 - 1/10/2011 6:06:25 PM

+2 Boost

No thanks I rather have the AMP This is just ugly and less mpg than the regular Prius. Personally, I think Toyota got scared when they found out about the Amp and rushed making this. 40MPG? The Kia KV7 gets 30 mpg and its not a hybrid. If this ugly thing gets 40 I wonder what a hybrid KV7 MPV would get?

0to60 - 1/10/2011 7:03:55 PM

+3 Boost

A Scion Prius

Steve - 1/10/2011 9:33:08 PM

+5 Boost

One vote cast for "Yuck" from Steve. But that's just how it looks to *me*. I wonder how it will be received in the mass market.

Joe_Limon - 1/11/2011 12:23:43 AM

+5 Boost

excuse me but...

"Prius ... Proves Hybrids Can Look Cool Too"

"fun-to-drive Prius"

bahahhahahahahahahaha

uaw_lax - 1/11/2011 8:07:50 AM

+1 Boost

You guys are laughing to soon...

1. It may not be fun to drive.

2. It may only tip the cool scale by 1 nano.

3.It surely is not enthuisest approved

But there are thousands of lemmings waiting for something like this.

uaw_lax - 1/12/2011 12:58:35 AM

+1 Boost

Let the sales numbers speak for it.