Scion plans to offer a larger range of models, including upscale cars

To revive sales, Toyota Motor Corp.'s Scion brand may add more upscale models. The brand was launched in 2003 to attract young buyers in the U.S. with its unusual designs and low prices. At the Detroit Auto Show, Jack Hollis, Toyota's U.S. vice president who manages the Scion brand, said that the company is seriously thinking about presenting future Scions that would be priced higher than its current sub-$20,000 range. He said that part of Scion’s expansion would be to offer a larger range, from low-end to high-end.
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LexSucks - 1/13/2011 2:01:40 PM

+4 Boost

Upscale cars? Watch out BMW/MB and Audi. Scion is coming for you.

theoptimisticpessimist - 1/13/2011 4:40:01 PM

-1 Boost

Grasping at straws to save a failing brand.

Stevez - 1/13/2011 5:19:13 PM

+2 Boost

I can't say this is the wrong idea because I don't know what is planned but if it were up to me, this would be the game plan:
Toyota builds family oriented practical vehicles
Scion builds fun, sporty and nice cars that are under 25k
Lexus builds luxurious cars to compete with Mercedes.

I think that would be best for now.

Lexus - 1/14/2011 1:17:44 AM

+1 Boost

Nicely said I couldn't have agree more.

PUGPROUD - 1/14/2011 9:05:48 AM

+1 Boost

Right on Stevez...