Audi still leads luxury-auto sales in Europe, BMW ranks second

The top spot in luxury-auto sales in Europe in 2010 still belongs to Audi. Meanwhile, BMW AG's main brand took the second place away from Daimler AG's Mercedes-Benz. Premium-car demand has been revived. Industry association ACEA revealed that new registrations for BMWs increased by 6.5% last year to 609,196, the fastest pace among the three brands. This surpassed Mercedes' 586,146; however, Audi kept its No. 1 position with sales of 623,536 units.
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car750i - 1/19/2011 6:38:08 PM

+4 Boost

Is this relevant news? Are we now dissecting individual markets, to draw attention from the big picture?

BMW leads globally followed by Mercedes, then Audi. They all grew at roughly 15% last year... so technically nothing really changed in the sales race in terms of ground being gained or lost.

_43LE - 1/19/2011 5:05:34 PM

+4 Boost

I wonder what the sales numbers among the three would look like if you removed all the sales of the lower end cars (which really are not luxury at all) like the BMW 116, MB A/B class, or Audi A1

aarononymous - 1/19/2011 6:43:07 PM

+1 Boost

they would probably be less, no???

bmwm6 - 1/19/2011 6:58:19 PM

+2 Boost

you would have to add the A3 in also if you include the 1 series..

dayday - 1/20/2011 1:37:30 AM

+2 Boost

then I guess the easiest way is to remove all 1 series, A class, B class, A1 and A3 from their total sales.