NFL Warns Toyota It Will Pull Superbowl Ad Without Changes

The National Football League prodded Toyota Motor Corp to edit a television commercial, removing an image of a helmet-to-helmet tackle at a time when the effects of concussions have come under heavy scrutiny, representatives of both sides said.

The Japanese automaker, one of the largest corporate advertisers, changed the TV ad after the U.S. sports league complained and warned that the spot would not be allowed to air during its highly watched games.

The NFL's request, a rare occurrence in the advertising world, reflected the sensitivity of the topic within the league and the lengths it will go to to protect its image and position as the country's most popular sport.

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uaw_lax - 1/20/2011 10:03:12 AM

0 Boost

Fact is Toyota didn't make the commercial they paid an agency to do it, but it's up to Toyota to convey that changes need to be made to the commercial.

Agent009 - 1/20/2011 10:11:20 AM

+1 Boost

In this case they need to simply edit out the helmet to helmet contact

uaw_lax - 1/20/2011 11:45:51 AM

+1 Boost

easy.

uaw_lax - 1/20/2011 11:46:19 AM

+7 Boost

NFL is to whiney

tattedtwice - 1/20/2011 10:42:45 AM

-5 Boost

I wish every network would pull every boring waste-of-space toyota ad, especially the ones with that little blond bastard, who I'd like to beat with a belt.

800over - 1/21/2011 9:32:12 AM

0 Boost

Mom! More cheesy poofs!!!!

toolatetorace - 1/21/2011 10:11:05 AM

+1 Boost

I thought you were going to have a good and catchy ending to your comment until you sounded sadistic toward the blond girl

Whelan - 1/20/2011 11:31:46 AM

-5 Boost

What are they possibly going to advertise that is interesting in the Super Bowl. The ads are meant to be funny, eye-catching, alluring, all of which do not define Toyota. Is it another touting of safety or introduction of the Prii family? Maybe the little blond a**hole can roll in his mundane Highlander while knocking a far superior Buick Roadmaster with a Vette engine under the hood.

g2ok - 1/20/2011 2:01:54 PM

+1 Boost

Don't you think the term blond bastard is racist.

Whelan - 1/20/2011 3:47:46 PM

+2 Boost

I'm blond and take no offense. I don't live in Politically Correct Land with every other wacko.

800over - 1/21/2011 9:34:05 AM

+2 Boost

So I guess "blonde bastard" it is from now on Whelan.

toolatetorace - 1/21/2011 10:04:46 AM

+1 Boost

I wonder whose nameplates would be on toyota's bashing helmets helmets