Design Chief Hints At New Wave Of Audi Models To Sharpen Image

The head of Audi Group Design, Wolfgang Egger, has targeted a wave of new models as the company responds to emerging markets and brand proliferation.

Speaking to Inside Line at the launch of the 2012 Audi A6, Egger differentiated between "the continuous family line of the A4, A6 and A8," and niche models, such as the R8, A7 and E-tron that "sharpen the emotion of the brand."

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LexSucks - 1/31/2011 12:54:00 PM

0 Boost

They need it. The A4 is as generic as they come. The A6 is no better. A5/S5? Doesn't do it for me.

geoff448 - 1/31/2011 1:24:06 PM

0 Boost

s5 is gorgeous

LexSucks - 1/31/2011 2:22:16 PM

0 Boost

S5 looks too chunky and fat imo. I might like my women a little chunky, but not my cars.

geoff448 - 1/31/2011 1:24:06 PM

+1 Boost

s5 is gorgeous

pennfootball - 1/31/2011 3:11:03 PM

+3 Boost

I went to the Philly auto show this weekend to look at the new Audi A8 they had 1 car it was locked and you couldn't get near it. Kind of dumb to showcase your flagship and not let anyone near it and show the gadgetry it has because it has better gadgets than a lot of other competitors.

Steve - 1/31/2011 3:50:38 PM

+2 Boost

I'm not warm to their Mitsubishi EVO-style "gaping whole" grill. If I had to buy a new car today, I'd be getting the S5/A5, not because it's breathtakingly gorgeous (it's not), but because there are so many cars that "do it" less for me that the Audi.

Steve - 2/1/2011 7:46:44 AM

+2 Boost

Dang typos again :-( "Hole" instead of "whole". My kingdom for an Edit button.