Saab’s new ad campaign focuses on automaker’s ‘story’

The new ad campaign launched recently by Saab Cars North America aims to talk about its struggles and to remind consumers that the brand is still around. Saab, which was sold off by General Motors last year, is hoping to revive sales. In a statement, Nicole Jankowski, Saab Cars North America's marketing communications manager, said that “independent thinking” is the idea behind the campaign. But even more importantly, “The Story of Saab” national ad campaign seeks to make everyone aware that
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knowitall1985 - 2/1/2011 2:46:45 PM

+2 Boost

Sounds lik a sob story to me...Stick a fork in them they are done.

FJ62 - 2/1/2011 3:13:48 PM

+3 Boost

"Born from Jets"? Not again.

MSP6 - 2/1/2011 6:21:56 PM

+3 Boost

They better keep quiet about the last 20 years