Was Chrysler's Super Bowl Ad Just One Super Lie?

who cares? its marketing. and when Toyota says their cars are the best after one of the biggest recalls/safety gaffes in auto history where were you to call them liars!

i don't care where you buy a car from. just fairly criticize and scrutinize all the OEM's equally. and until we (taxpayers) get our money back from GM and Chrysler its in our best interest that they succeed.

Are you actually saying that, in addition to donating billions to GM and Chrysler to prevent collapse, the American people should turn around and give Chrysler-Fiat *more* money to get our original investment back?!

What is this, the "throw good money after bad" school of investing?

I don't owe Chrysler ANYTHING, and I sure don't see how buying a Chrysler is any more "American" than buying a new Camry. Both are built in the USA, and both are owned by foreign companies.

Not really a lie.........

As the article states Marchionne won't actually wholly own Chrysler until sometime later this year.

In other words, if you want to make a donation to the city of Detroit you better do it soon........

And no matter how much Eminem helps out Chryslers' bottom line nothing can save the Lions....

As long as the profits go to Detroit Chrysler is American. Toyotas Hondas built in the US are not and never will be American as long as the money goes Japan. Thats like calling Apple products made in China, Chinese.

BondMI6 - Splitting hairs. As soon as Chrysler generates an actual profit, Fiat will claim it.

UAW_LAX - Are you stupid?

Great city, great people, now BUILD likewise!

Marketing, marketing, and marketing always tell the truth.....

One thing for sure, Chrysler have not learn it lessons yet and still have not learn anything yet. With gas price in CA approach $3.40 as of yesterday...all Chrysler products line are big car and the Fiat 500 is still 5 miles in the rear view mirror....it is the first company will head to Washington as soon as gas price hit $4.00.

So rather than argue with the basic premise of the article - you know, the one where I show that Chrysler is actually a foreign automaker - you say that I'm not reasonable minded.

Makes sense.

Well then why the heck is Fiat's Chairman and CEO acting like he runs the place?

Somebody call security! LOL

Are you actually saying that, in addition to donating billions to GM and Chrysler to prevent collapse, the American people should turn around and give Chrysler-Fiat *more* money to get our original investment back?!

What is this, the "throw good money after bad" school of investing?

I don't owe Chrysler ANYTHING, and I sure don't see how buying a Chrysler is any more "American" than buying a new Camry. Both are built in the USA, and both are owned by foreign companies.

Fiat owns 25%, with plans to increase ownership to 51% of Chrysler soon. This does not make Chrysler un-American. It makes it a global corporation with shareholders from around the world. However, a large stake of the company is still owned in America.

Now the difference with Hyundai, Toyota, et al, is they are almost wholly-owned by a single entity (Hyundai by the Hyundai-Kia Automotive Group and Toyota by the Toyota Group). Hyundai is basically one family (a chaebol), much like Samsung and LG, that controls the entire group.

Despite channeling a lot of money to build products in the US, which creates jobs and helps the economy here for sure, the bottom line is the profits still channel back to the respective home countries of foreign automotive corporations. That isn't the case right now with Chrysler so they might not be 100% American, but they are still definitely more American than any Honda, Toyota, or Hyundai. Let's not get this twisted.

2011 Imported from Detroit = 1984 Apple 1984

P!$$ on the UAW.