Ferrari renames its F1 car F150th Italia, avoids Ford lawsuit

As you may know already, 4WheelsNews focused these days on the 2011 Chicago Auto Show but another hot subject draw our attention: Ford decided to fill a lawsuit today against luxury sports car maker Ferrari and over the F-150 name. Apparently, Ford said that the name of Ferrari’s latest F1 car called ‘F150’ was way too close to the F-150 name which describes one of the most popular pickup trucks on the market, and honestly we do understand them. But it appears that Ferrari made a smart move today when it announced tat the
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steve27t - 2/10/2011 1:02:07 PM

+5 Boost

Yes I understand, its real easy to confuse a Ferrari with a pick up truck !!!!

truckman - 2/10/2011 1:27:06 PM

+3 Boost

I may loose sleep over the resemblance of the two, on the bright side they both got free advertising.

Need4Speed - 2/10/2011 1:43:13 PM

+5 Boost

Timmy: "My dad just bought an F150"

Jimmy: "Rad!!...To bad its a 1-seater"

Timmy: "Hugh!?!...you must mean the F150th"

Jimmy: "Ooooh yeah...sorry got confused!"

ThierryHenry14 - 2/11/2011 1:21:14 PM

+2 Boost

"Ferrari has misappropriated the F-150 trademark in naming its new racing vehicle the 'F150' in order to capitalize on and profit from the substantial goodwill that Ford has developed in the F-150 trademark," Ford said in the filing. -

Yes, I absolutely agree, because the Ferrari Formula 1 venture needs to capitalize on Pick Up truck sales in order to market and promote its race cars! Without the F150 name now, I truly believe Ferrari will not have the success in marketing and selling its merchandise as it would with the moniker... What will Ferrari ever do?!?