Volvo to end station wagon sales in U.S.

Volvo will stop importing the V50 wagon to the U.S. as the market has migrated to crossovers, according to Doug Speck, CEO of Volvo Cars of North America. The V50 is actually the only wagon that Volvo sells in the U.S. Speck didn’t say when the V50 will be discontinued though. At the end of the 2010 model year, Volvo stopped importing the larger
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BimmersNme - 2/15/2011 10:13:40 PM

+3 Boost

Such a nice Station Wagon...In my Country, Brazil the market is very receptive to SWs.Pity...Americans don't like 'em.

PUGPROUD - 2/16/2011 7:58:48 AM

+1 Boost

"What is old will be new again!" In five years time when the big baby boomer populayion swing is in high gear and because of age they cannot step up into SUV's and crossovers station wagons will make a big comeback...easy to get into and lots of room outback for walkers. How do
I know...I'm a few years ahead of the age curve and speak from experience.

Whelan - 2/16/2011 9:06:54 AM

+2 Boost

I see tons of Jetta wagons on the road so there must be a following somewhere. Myself included as I really liked the V50. I'm a wagon guy at heart, maybe because my childhood was spent in a Ford Crown Victoria LTD Country Squire rolling across the map. I have a hatchback now and cannot fathom diving into a sedan or something taller than either a HB or wagon.

0to60 - 2/16/2011 4:53:19 PM

+2 Boost

borderline hatch compared to what soccer moms buy small and midsize SUVs for today. Different audience.

ATrip - 2/16/2011 9:39:08 AM

+3 Boost

The new V60 is really something, and is definitely a Volvo wagon that has a real shot at being a success here. I think they'll be making a mistake if they don’t offer it to us. I believe there is still a core enthusiast market who would scoop these up, and like a lot of you said, not everyone wants to ride high. There is a Facebook group – Give Us The Volvo V60 – trying to rally voices with hopes Volvo will listen. Sign up if you’re interested.

Hoorayforpeepee - 2/16/2011 10:08:15 AM

+3 Boost

Strategic retreat to come back stronger I assume, a terrific brand with terrific products

ATrip - 2/16/2011 10:15:05 AM

+2 Boost

I hope you're right! I couldnt agree more.

Caraficionado - 2/16/2011 11:23:13 AM

+2 Boost

Agreed, so why aren't they selling?