Porsche CEO Matthias Mueller wants more products and a new strategy department

Matthias Mueller, Porsche AG’s CEO, has decided to create a new product strategy department as the company seeks to expand its model lineup and more than double its unit sales. Porsche aims to expand its lineup to seven cars from four as it seeks to increase annual unit sales to 200,000 from about 97,000. Veteran Porsche engineer Gernot Doellner, who was project director for the 918 Spyder super sports car
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Joe_Limon - 2/17/2011 9:28:29 PM

-1 Boost

They still need to cover the market on frog shaped trucks and frog shaped economy cars.

Adams - 2/18/2011 5:45:53 AM

0 Boost

looking good
what is more features of this car?
and
when released this car???
tell me plz..

Hoorayforpeepee - 2/18/2011 10:03:49 AM

+4 Boost

I think the last thing Porsche needs is more '' Volkswagens ''

mini22 - 2/18/2011 5:29:00 PM

+1 Boost

What they do need is a 3 series competitor. This could be achieved by shortening the wheelbase of the Panamera and adding Porsche's new V6 as the upmarket engine and a turbo 4 as the base engine.Adding a coupe to the Panamera portfolio would work provided it would be a true 4 seater so not to step on the 911.They are going to due a version of the mid engined bluesport. One other thing they could do is a FWD version of the A3. They would have most of the niches covered and could certainly get up to that 200,000 per yr limit.

Agent63 - 2/18/2011 7:09:28 PM

+1 Boost

Read the history, there is no surprise about the two's partnership. Porsche's are good cars, very well built cars. If don't like their cars solely because of their looks then that is subjective, but you can't say they're cheap and you can't say their performance models are amongst the best. The 911 and higher models is the only range I would buy. I'm a proud owner of a Turbo, but I don't agree with the rest of the lineup. Not my flavor.

BondMI6 - 2/18/2011 10:12:32 PM

+1 Boost

Does Porsche want to dilute the brand by having more on the road?

Really?

I don't think it's all that wise. Brand dilution has hurt marques like BMW and Merc- what once was a not all that common of a thing (Merc's and Bimmers) is now something you see every time you blink here in SoCal.

If Porsche does expand their lineup they need to stay from making cars that are not all that special or unique.

mini22 - 2/20/2011 2:18:28 PM

+1 Boost

Brand dilution only affects the car enthusiasts. From a business perspective it is the right and smart thing to do.The bottom line is are you selling enough cars and are you making a profit.Or the other solution is charge 200 grand plus and only cater to enthusiasts or those that are incredibly rich.Enthusiasts are a very small portion of the population. No car maker can survive on the enthusiasts unless they charged what I've mentioned above.