2011 Gucci Fiat 500 Announced

Fiat and Gucci announce the “500 by Gucci”: a new italian design icon is born!

In the year that sees the celebration of both the 150th anniversary of the unification of Italy and Gucci’s 90th anniversary, Gucci and Fiat are proud to unveil the 500 by Gucci, a special edition of the iconic Fiat 500 customized by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile. This unique collaboration between two of Italy’s most respected brands represents the perfect – combination of craftsmanship and style. Launched on the opening day of Milan Fashion Week, the 500 by Gucci will also be on presented at the Geneva International Auto Show from March 3rd to13th, in a dedicated Gucci pop-up store within the Fiat stand.


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Steve - 2/24/2011 11:21:58 AM

+1 Boost

A 500 by Gucci is sort of like a designer toilet plunger: Who is the target audience?