Cash On The Hood Propels Toyota Sales Upwards 48.5% - Lexus Still Sees Little Love Up 0.2% For February

The Toyota Division posted February total sales of 128,032 units, an increase of 48.5 percent over the same period last year.  The Lexus Division reported total sales of 13,814 units, flat from last February.

Toyota Division

Toyota Division passenger cars recorded combined sales of 74,527 units, up 50.8 over last February.  Passenger car sales were led by Camry and Camry Hybrid with combined sales of 27,212 units for the month, up 64.4 percent over last February.  Corolla posted combined February sales of 25,860 units, an increase of 52.2 percent year-over-year.  The Prius mid-size gas-electric hybrid posted February sales of 13,539 units, up 69.9 percent over the year-ago month.  

Toyota Division light trucks posted February sales of 53,505 units, an increase of 45.3 percent year-over-year.  Light truck sales were led by the RAV4 compact SUV, which recorded monthly sales of 12,562, an increase of 84.8 percent over last February.  Highlander and Highlander Hybrid posted combined sales of 8,622 units for the month, up 138.5 percent year-over-year.  The 4Runner mid-size SUV reported sales of 3,760 units, an increase of 26.5 percent over the year-ago month.  The Tacoma mid-size pickup posted sales of 7,879 units for the month, while the Tundra full-size pickup posted sales of 7,012 units, an increase of 28.2 percent over last February.  

"After two months of improving sales, we feel good about the way 2011 has started," said Bob Carter, Toyota Division group vice president and general manager, Toyota Motor Sales, U.S.A.  "The launch of our ‘#1 for a Reason’ campaign last week contributed to an especially strong close, with a big increase in customer traffic and improved sales across the car and light truck segments.  We plan to keep the momentum going in March."

Scion posted February sales of 3,944 units, an increase of 30.2 percent year-over-year. The The tC sports coupe led the way with sales of 1,662 units, up 93.3 percent over last February.  The xB urban utility vehicle posted February sales of 1,475 units, and the xD reported sales of 807 units for the month.

Lexus Division

Lexus reported passenger car sales of 5,923 units, down 7.0 percent from last February.  The entry luxury sedan ES led Lexus passenger car sales with sales of 2,598 units.  The IS lineup reported combined sales of 2,081 units, an increase of 4.5 percent over the year-ago month.

Lexus light trucks recorded sales of 7,891 units, up 6.3 percent from last February.  Lexus light truck sales were led by the RX, which posted combined February sales of 6,567 units, up 15.3 percent over the year-ago month.  The GX mid-size luxury utility vehicle reported sales of 1,051 units.  

TMS Hybrids

TMS posted February sales of 16,461 hybrid vehicles, up 50.2 percent over the year-ago-month.  Toyota Division posted sales of 15,239 hybrids for the month, up 63.5 percent over last February.  Lexus Division reported sales 1,222 hybrids in February.



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MeanVulcan - 3/1/2011 4:24:48 PM

-8 Boost

Now, if only they stuck to the list.

Agent009 - 3/1/2011 4:36:02 PM

-1 Boost

At the end of the day they are currently in 3rd place for the year and falling more behind each month.

BMW 32,321
Mercedes-Benz 31,862
Lexus 26,674

Wimmer - 3/1/2011 4:54:40 PM

-4 Boost

Agent009 posted a sales list. These are FACTS.

My question is, why is he being deboosted?

800over - 3/1/2011 6:05:55 PM

+8 Boost

Because he didn't answer the question............and the title references a Toyota increase...not a lexus drop. But you can focus on whatever you want I guess.

800over - 3/1/2011 6:12:19 PM

+4 Boost

Oh and do those BWM numbers include Mini?

enthusiastx11 - 3/2/2011 10:49:35 AM

-7 Boost

well done?! they're offering crazy deals, free financing and free maintenance for 2 years. and profits are TANKING. they're buying business.

enthusiastx11 - 3/2/2011 10:52:01 AM

-4 Boost

lexus 'outsells' the competition because of one car: the RX is over 40% of the brand. lexus cars don't outsell the competitors on a model by model basis....NOT EVEN CLOSE. for example....

5923 lexus cars sold, 11379 bmw passenger cars sold.
349 GS sold, 4200 5-series sold.
706 LS sold, 1100 7-series sold.

enthusiastx11 - 3/2/2011 8:02:31 PM

-2 Boost

cigar: you're right, the lexus models are old and tired. but the GS was always a sales bomb. but being old doesn't explain why the 5-series sell 12 TIMES more.

enthusiastx11 - 3/3/2011 12:33:08 PM

+1 Boost

ah yes, resorting to name calling, that's brilliant. you're right, those 349 GS buyers are much smarter than the 4200 5-series buyers.

MeanVulcan - 3/1/2011 4:25:56 PM

-9 Boost

Lexus competes with Hyundai and Buick.

enthusiastx11 - 3/2/2011 11:20:17 AM

-6 Boost

semper: are you really going on about those FIVE LFA sales? the LFA is 0.0008% of lexus sales. it's not like F is competing with the thousands of AMG and M models sold.

800over - 3/1/2011 6:07:17 PM

+1 Boost

Paris Hilton doesn't have one yet either.

Steve - 3/1/2011 3:23:20 PM

+11 Boost

Hmmmm. A similar oo9 article titled "Nissan Rocks February Up 31.6% - Infiniti Leaps Ahead 29.9% For Month" saw no need to deride Nissan/Infiniti, or to belittle their accomplishments, yet here, he deemed it necessary to "put the numbers in context" with his "cash on the hood" editorial.

If I didn't know any better, I'd get the impression that oo9 has an anti-Toyota bee in his bonet.

MeanVulcan - 3/1/2011 4:30:28 PM

-8 Boost

Maybe perhaps it is due to Toyota's notorious profit decline and obvious sales incentives to try to salvage market share. Their effort is laughable. Their "use our safety technology" ads backdrop their numerous safety issues and low NHTSA ratings on major models. Their pro-environment (read "low mileage") efforts are highlighted by the fact they rank last in fleet mileage compared to most major competitors. Their profits are a far #3 behind Ford and VW.

Toyota is a marketing (misleading) machine, nothing else. Sales mean nothing without profits. That is a DUMB business model.

speed123 - 3/1/2011 3:55:44 PM

-7 Boost

Lexus is pretty much dying in the luxury brand. Audi and Infiniti, both saw huge gains!

enthusiastx11 - 3/1/2011 11:43:48 PM

-6 Boost

just like lexus owners....

enthusiastx11 - 3/2/2011 10:48:15 AM

-6 Boost

5923 lexus cars sold, 11379 bmw passenger cars sold.
349 GS sold, 4200 5-series sold.
706 LS sold, 1100 7-series sold.

lexus cars really area a dying brand....

MeanVulcan - 3/1/2011 4:23:40 PM

-9 Boost

So what? they are trying to buy market share at the expense of profits. Toyota is topped by both Ford and VW in profitability BY FAR!!!

Toyota's new motto: "We aim to be the best auto company in the world, no matter how much lying, cheating, misleading, and profiteering we have to do. Whatever it takes!!!"

freshseth83 - 3/1/2011 5:13:12 PM

+11 Boost

I thin you all need to go look at the financing of the 'big 3' b4 you jump on Toyota. Oh Oh Whines title is misleading. He's just upset Toyota posted the biggest percentage increase for a Brand.

g2ok - 3/1/2011 6:14:01 PM

+6 Boost

Quite a jump on the high volume models. SUV's up too despite rising fuel costs. Interesting.

enthusiastx11 - 3/1/2011 11:43:20 PM

-5 Boost

lexus car sales down 7% despite all the cash on the hood....holy crap.

Willis - 3/2/2011 4:27:37 AM

-5 Boost

People eventually get smart!

enthusiastx11 - 3/2/2011 10:05:07 AM

-6 Boost

5923 lexus cars sold, 11379 bmw passenger cars sold.
349 GS sold, 4200 5-series sold.
706 LS sold, 1100 7-series sold.

lexus cars really area a dying brand....

enthusiastx11 - 3/2/2011 8:03:44 PM

-3 Boost

cigar: all facts tough guy, all facts.

enthusiastx11 - 3/3/2011 12:34:46 PM

-1 Boost

it's so easy to upset you black. i know, numbers are scary for you.

enthusiastx11 - 3/2/2011 10:46:57 AM

-6 Boost

lexus intial HS sales goal: 30,000/year...that's 2,500/month.

and they sold....183 this month.

anyone with a brain would buy a prius instead....$10,000 less and 15mpg more

enthusiastx11 - 3/2/2011 8:05:00 PM

-2 Boost

non: yup, the facts are scary. got any to share? or just the usual blather based on nothing?

AgentOrange - 3/2/2011 4:50:25 PM

-3 Boost

Wow, GM kicks Toyota's ass again.
Chevrolet Division, by itself, outsold all of Toyota by 15K vehicles.