Aston To Do The Unthinkable

Oh-kay everybody, it's about to get a little weird.

If you have not been following Aston Martin, it has been doing some colorful little things over the past couple of years. At the 2008 Geneva Motor Show, Aston Martin featured a Mercedes-Benz GL-based sport-utility vehicle dubbed the Lagonda SUV. Then came the production Rapide and the oh-so-confusing Toyota IQ-based Cygnet. Essentially, that was only the beginning.

Now it has been confirmed by Aston's head honcho, Ulrich Bez, that the Lagonda brand shall undergo a renaissance. Additionally, that whole Mercedes tie in is still said to be a "A good concept," according to Autocar.

Even more intriguing is the targeted audience for the new SUV. No mention of the States, however, there is a lot of interest targeting emerging markets like Russia and China. We assume that would include the Middle East as well. Whoever thought that an Aston would be built for dune hopping?

**To catch up on the latest concerning Aston's Lagonda brand, click "Read Article"


Aston boss Ulrich Bez has confirmed the rebirth of the Lagonda brand, saying it was “go” and that it “will not stand on one leg”, suggesting a range of new models.

The company is seeking financial backing for the project and an automotive partner to provide platform and drivetrain technologies. “Daimler spent around a billion relaunching the Maybach brand,” said Bez. “But we can do Lagonda for a small fraction of that cost...

[Source: Autocar]


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Agent001 - 3/9/2011 6:35:21 PM

+3 Boost

Looks like a QX56 that underwent lipo.

001

Agent001 - 3/9/2011 6:36:09 PM

+3 Boost

And an eye lift and nose job.

001

bfghemicuda - 3/9/2011 10:01:04 PM

+2 Boost

Not sure about this but I really like the DB9.

Ferrari365P - 3/9/2011 10:11:17 PM

0 Boost

At least the last Lagonda was different. This is me-too at it's best. Couldn't they just buy Bristol for shillings on the pound, improve the Fighter, and make a super British 4 door from one of their cars, sold under the Aston dealer network? One thing people want from the Aston brand is authentic Britishness. Herr Bez should know this.

dl767captain - 3/9/2011 10:48:29 PM

-1 Boost

I actually kind of like it. Even though it's just the right thing for rich soccer moms I wouldn't mind seeing a few of them here in san diego

internationalmanofmystery - 3/10/2011 8:40:55 AM

0 Boost

Save the interior, and as far as the exterior, wait....


(I think I just threw up in my mouth...yuck!!)

internationalmanofmystery - 3/10/2011 8:41:43 AM

0 Boost

"Aston To Do The Stinkable"

BimmersNme - 3/10/2011 6:31:01 PM

+1 Boost

Who knows, if they build it right, it may be a serious competitor to the Bentley SUV...But, seriously, I hope it's nothing resembling that picture above...yuck!