BMW FY10 Profit Surges to $4.48 billion; Announces Record Dividend

BMW FY10 Profit Surges to $4.48 billion; Announces Record Dividend
FRANKFURT—BMW AG increased its dividend for 2010 following a strong rise in sales and earnings, the latest sign that luxury-car makers staged a speedy recovery last year after a woeful 2009.

BMW raised its dividends by €1 to €1.30 per common and €1.32 per preferred share and reported a surge in net profit to €3.23 billion ($4.5 billion) from €210 million in 2009 as revenue rose 19% to €60.48 billion from €50.68 billion. At 8%, the company also surpassed its own earnings before interest and tax margin target of 7% for the auto segment. For 2012, BMW is aiming for an Ebit margin of 8% to 10% in the auto segment.

"We have set new records for revenues and group earnings and have more than achieved our target for the full year," the world's best-selling premium auto maker said in a statement.

The company and its peers are gearing up for a strong first quarter and anticipate record sales in 2011 after demand for their cars in recent months continued to surge. In the coming months, BMW expects sales to continue to improve, supported by its model range.

"We are targeting record sales of more than 1.5 million vehicles in 2011 and expect to achieve new highs for all three of our brands," Chief Executive Norbert Reithofer said.

In 2010, BMW sold 1.46 million cars, with growth in almost all markets. Sales in the U.S. rose 10%, while they soared 85% in China. BMW also notched up double-digit sales growth in Russia, Brazil, South Korea and India.

On Wednesday, BMW said February global sales leaped 22% year-to-year, with sales of the core BMW brand up 22%. BMW previously has said it expects the pace of sales growth to slow in the second half of the year, partly due to tougher comparisons as demand picked up in the course of last year. The company hosts its annual press conference next Tuesday, where it may say more about its outlook.

A year ago, demand for luxury cars was still muted by the industry downturn, but the segment staged a faster-than-expected comeback in the course of 2010, driven by a growing number of affluent Chinese customers and a market recovery in the U.S.
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SteveSteve - 3/10/2011 11:20:05 AM
+2 Boost
This is mighty impressive, especially considering BMW's tiny market share (but well defended market segments). For BMW Fan Boiz, and also for people who are curious as to why BMW is *consistently* successful, even in worldwide recessions, read the book "DRIVEN: Inside BMW, the Most Admired Car Company in the World".

And in case anyone is wondering where I stand, I have two pre-Bangle BMWs, and I love them, but I don't care for any of BMW's current styling. I prefer Audi for that. So I have no brand allegiance. I tip my hat to BMW, where credit it due.


1BadMan1BadMan - 3/10/2011 12:09:59 PM
+4 Boost
Way to go BMW AG!


bmwm6bmwm6 - 3/10/2011 7:01:14 PM
+2 Boost
Congratulations BMW! Way to go! Amazing profit numbers and vehicle sales. Easily the best in the industry.


enthusiastx11enthusiastx11 - 3/10/2011 10:11:27 PM
+4 Boost
great brands don't drop out of the air and demand prices. pricing power comes from superior products that people are willing to pay more for.


MercedesSLMercedesSL - 3/10/2011 8:10:11 PM
+4 Boost
Very impress. Big gains over the previous year.


enthusiastx11enthusiastx11 - 3/10/2011 10:10:15 PM
+3 Boost
great product yields pricing power yields superior profits. it all starts with the cars.


uhn2000uhn2000 - 3/11/2011 10:32:47 AM
+2 Boost
Owned 4 BMW cars and 1 BMW Bike.. they know what they are doing. What is more impressive is that they are having this success as a independent company; very admirable.

Yes Steve: "DRIVEN: Inside BMW, the Most Admired Car Company in the World" is an amazing book.


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