Buick, shooting for young, affluent buyers, scores marketing deal with NCAA

Buick has inked a three-year marketing deal with the NCAA that is seen to be another attempt by the brand to get out of its grandfatherly image. At a press conference, Tony DiSalle, vice president of marketing for Buick, said that the brand had wanted a high profile platform that was ‘large enough’ to build on the momentum that it has already established in the market. Under this sponsorship, commercials for the Buick Regal and LaCrosse sedans will air during the
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internationalmanofmystery - 3/17/2011 9:00:48 AM

+1 Boost

Coming to a Puffy video near you next!

internationalmanofmystery - 3/17/2011 9:01:27 AM

+2 Boost

MTV cribs episode??

Whelan - 3/17/2011 9:29:21 AM

+1 Boost

Marketed towards me I would assume. A 30 year old working professional in a career who does not make 6 figures to comfortably/reasonably afford a BMW. I would give Buick a close look actually, especially the latest Regal in Turbo or upcoming GS form.

As appealing as a BMW or MB or even Audi may be to me (Audi more than the others personally), I am not about to go and drop over 40K on a car and live outside my means. So for someone who does not want a bland Toyota or Honda like all the other sheep, with a few extra dollars to spend who would like some luxury and sport. It seems Buick is on the right track.