VW making 'Bold Moves' of their own!



Automotive news is reporting that VW will lower pricing on the Jetta AND Golf in 2007, in an attempt to gain more market share.

The Jetta will drop $1,410 and the Golf drops $1,055.

We applaud the move.

PlanoA4PlanoA4 - 6/19/2006 4:48:44 PM
+1 Boost
Open mouth insert foot again!

Jetta sales are up 37.9%, Golf sales are up 62.9%, and Passat sales are up 76.4% for the year.... far from dismal failures by any stretch of the imagination...

Actually VW sales are up 23.6% total over all for the year.

May be you need to read some before you blurt out something stupid.

I love when you guys have no clue about what you are talking about and spit out garbage, it ruins your creditability everywhere.




atomicbriatomicbri - 6/19/2006 5:10:13 PM
+1 Boost
You said...."I love when you guys have no clue about what you are talking about and spit out garbage, it ruins your creditability everywhere." Look at his name..."CARTRASH" LOL! What do you expect?? No VW is getting their act together here real soon....A friend of mine works for them in CA doing design research and he tells me they are lookin for ways to make cars better for our market...


chewychewy - 6/19/2006 5:16:43 PM
+1 Boost
The new Jetta has been selling just as well, if not better than the previous generation. The new Rabbit (Golf) comes really well equipped for 15,000. Made in Germany also. There is future for VW here, but they really should improve the dealers as well.


chewychewy - 6/19/2006 5:23:37 PM
+1 Boost
Here is some info about the Rabbit, also a link to online ad campaign.
http://www.vw.com/rabbit/rabbitcompare.html?ic_id=promo_rabbit2006

http://gypsycabproject.com/


TauronB2GTauronB2G - 6/19/2006 9:27:11 PM
+1 Boost
I can't talk about VW as a whole or anything like everyone else on this board. But, what I can say is that the Jetta is too damn expensive. I cannot wrap my mind around a $30,000 Jetta, especially with the 2.5 engine. I built one online (without all the options) and it was almost $31,000. That for me makes me think of Camry's and Accords which are much bigger and more powerful for the same if not less money. I like and have driven the Jetta but the new Camry is a looker too.
T


chewychewy - 6/20/2006 12:09:21 AM
+1 Boost
A Jetta at a cetain price point makes a lot of sense. Especiall the GLI or the 2.0 T at about 25+ thousand dollars isn't bad at all. A Jetta 2.5 at about 18-20 isn't bad either. Of course if you load up a 2.5 it doesn't sound so bad. I think VW will do alright, they finally got some good ads and ad play time(Something that Audi must do if they want to sell cars(I have only seen ONE Q7 commercial, for a car that is extremely important to Audi that is way to little) Also VW will have the Eos wich wil bring people into the dealerships.
Here is a pic to refresh memories:




chewychewy - 6/20/2006 12:09:53 AM
+1 Boost
Here it is




chewychewy - 6/20/2006 12:11:29 AM
+1 Boost
I am failing, feel free to delete the post above.




chewychewy - 6/20/2006 4:17:06 AM
+1 Boost
ESF, what kind of Q7 adds have you seen. I have only seen one on TV during a baseball game, and one in Car & Driver, and Caranddriver.com I would think that there would be a lot, but I haven't seen any other ones.


PlanoA4PlanoA4 - 6/20/2006 9:09:49 AM
+1 Boost


VW has NEVER really taken the US by storm since the original GTI

The marketing has been flawed in the respect that Honda, Nissan and Toyota realized that their nameplates would never support a $50-80k car in the US at that time. So they created Lexus, Infiniti and Acura to address this. VW refused to believe that. . Management thought the name carries the same weight over here as it does worldwide. Which it does not. US consumers associate VW with economy cars not $100k luxury cars.

They needed to pass model of such caliber through the Audi line not VW. The best thing Audi did was market their cars in Porsche dealerships. This brought in consumers of the appropriate income level into the showroom, and they sew the Audi models. The typical VW dealership will have little traffic of individuals that will spend 60K or more on a car there. (Much less want to service it there) Plus the ill fated Phaeton was direct competition to the A8. Doomed for failure from the beginning.

I do see VW addressing this with project Moonraker. They have brought in a team of experts to LIVE here and see where they are missing the mark. The first reports out of this project actually shocked upper management and they are just starting to see the light.

VW upper management needs to make a solid commitment to the US to prosper. Audi’s sales have shown them it is possible, they need to learn from them. I think the seeds are now in place but they must cultivate them.



PlanoA4PlanoA4 - 6/20/2006 10:02:51 PM
+1 Boost
I think the move to independent will be a good thing. Most of the Audi dealerships are in larger metropolitan areas, and they should be able to stand on their own.

The last 5 years Audi has come into its own and it is instantly recognizable for it own merits. I think they have out grown the need to share with Porsche, and in some ways it may have hurt their sales.

While Porsche is a wonderful brand there is a bit of snobish stereotyping when it comes to the showroom. Can you see the Porsche salesperson explaining to the potential Carrera sale what the $30k A3 sitting next to it is all about. I don't think the salesperson would actually give it much justice. So you can see what I mean.

Audi deserves to standout of the Porsche showroom and rightfully take a place in an independent dealership.

BTW the Audi dealership near me is 3 times the size of the Porsche dealer that it shared room with only a few months ago.


PlanoA4PlanoA4 - 6/20/2006 10:06:23 PM
+1 Boost
I read some recent info on the Moonraker project. It seems that Moonraker has given so much good information to VWoA, that it will become permanent, and a model for other countries. Basically VWoA is taking this US market seriously for the first time ever. It will be interesting to what is born of this project. The next Gen Jetta will be the first offspring to use their input heavily.


PlanoA4PlanoA4 - 6/22/2006 9:58:42 AM
+1 Boost
In Canada i do not see Audi breaking out to a individual dealerships anytime soon, the market for them is too small.


PlanoA4PlanoA4 - 6/22/2006 10:00:23 AM
+1 Boost
Also with the Panamera coming out, and the R8 and then again the Q7,& 5 you see they will compete more than ever. So the break up was going to have to happen sooner or later.


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