Shrunken lineup, limited ad budget hobble Suzuki

Suzuki Motor Corporation is struggling to regain a foothold in the United States. In a growing competitive market that offers shoppers unprecedented quality and variety, Suzuki now only offers four nameplates from seven in its peak sales period five years ago. It sells the Equator pickup, Kizashi sedan, Grand Vitara SUV and SX4, although the SX4 has hatchback, crossover and sedan variants.
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Caraficionado - 3/22/2011 1:51:26 PM

0 Boost

Too bad because they are good quality, both their bikes and cars. I'd blame this one on marketing. Like what's up with the Kizashi name?

Hoorayforpeepee - 3/22/2011 4:30:28 PM

+4 Boost

The Kizashi was a great concept marketed horribly, the ammount of car you were getting for the money was fantastic.

But in the end it still went way under the radar

Occarnut - 3/23/2011 8:44:47 AM

+2 Boost

Suzuki's current situation rests soley on the shoulders of Koichi Suzuki and the other various village idiot Japanese executives that have been sent to the U.S. to run the company. Despite the best efforts of intelligent and hard working U.S. employees, Koichi Suzuki continues to make one bad decision after the other.