BMW Intends To Grow, But Not With Traditional Sales
There is no question that BMW knows how to move product. Simply put, they're good.
However, you have to keep in mind that BMW also leases a ton of its product. And where things get really interesting it's when you hear what their next business plan is. As BMW continues to expand, a new area it will look into are rental-type programs in urban environments.
Although it may sound foolish,
we suggest you click "Read Article" to hear all about this innovative concept for city dwellers. Hell, it may even supply YOUR next ride...
Think BMW sells a lot of cars in the US? The German automaker may have registered nearly 20,000 “sales” in the US last month, but according to the analysts at Polk, over 50 percent of its “sales” in 2010 were actually leases. No wonder BMW’s best-seller, the Dreier (3 Series), occupies a nearly unique position on the price-volume frontier. And apparently BMW will continue to look to non-sales for future sales growth, as Automotive News reports the firm has launched a new car-sharing joint venture in Europe aimed at bringing in a million new customers by 2020. The pitch: sleek new Bavarian metal, as well as the ability to pick up and drop off vehicles anywhere, thanks to smartphone vehicle tracking. But the biggest pitch, say BMW sources, is to people who would never buy a new BMW… or even lease one. And they’re not just talking about poor folks either…[Source: The Truth About Cars]
2012 Mercedes-Benz C63 AMG Coupe Photo Gallery2012 BMW 6-Series Coupe Photo Gallery2011 Geneva Motor Show Photo GalleryLamborghini Showcase Photo GalleryAudi Lightweight Tech Showcase Photo Gallery
Read Article
Copyright 2026 AutoSpies.com, LLC