Did You Think It Was More? Over One Third Of All Audis Sold Are Quattro

Did You Think It Was More? Over One Third Of All Audis Sold Are Quattro
In 2010, the year that Audi celebrated the 30th anniversary of the quattro, it sold an impressive 437,792 quattro-equipped cars, or about 38 percent of its total production. The brand with the four rings said it sells more all-wheel drive vehicles than any other premium manufacturer in the world.


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SteveSteve - 3/25/2011 9:35:48 AM
+3 Boost
Considering that in many cases, the consumer cannot choose if they want AWD or not (e.g., A5), I would not consider this a success story. Only on the lower end Audis can you decide if you want AWD or FWD. If i had a choice, I'd be choosing a RWD A5 over AWD.

I speculate that if Audi offered RWD cars, then they, like BMW and MB, would be the majority sold, and AWD sales would be in the small minority.


2ndbimmer2ndbimmer - 3/25/2011 10:01:01 AM
+3 Boost
steve, I agree completely. no one wants a torque steering monster, they want rear wheel drive fun. so, the next best choice is all wheel drive. Audi drivers settle.
I did think it was much higher. Ive seen 2 FWD audis in my life! But, I also live in Chicago.


bmwcsbmwcs - 3/25/2011 11:24:46 AM
+4 Boost
The FWD model will be a part of the one series line up. Not placed below it.


bmwcsbmwcs - 3/25/2011 11:54:21 AM
+4 Boost
The i3 will be rwd.

"The current discussion especially for the 1er Coupe and Cabrio models is to reclassify them as a BMW 2er in light of the FWD 1er models to avoid confusion.
Although the FWD models will inherit f Drive to classify them with the Sporthatches inheriting sDrive."


"BMW see the growth of the Premium Compact and Premium Entry Segments paramount to their target of 2 million units by 2020 in which unit sales will be determined by the MINI Brand /BMW FWD vehicles and the Premium Compact and Premium Entry vehicles."

They will be essentially fwd 1 series(A3 rival)....how ever it will not go as far down market as the Audi A1.

http://f20.1addicts.com/forums/showthread.php?t=488245


bmwcsbmwcs - 3/25/2011 3:24:32 PM
+4 Boost
Prices are from BMW.co.uk and Audi.co.uk (converted from pounds to dollars)

A1 starts at- $21,580
A3 starts at- $26,717

1 series starts at-$28,993




JRobUSCJRobUSC - 3/25/2011 5:10:22 PM
+5 Boost
"you can get a 1-series for mid-twenties w/ leases for under $200/mo."

For the benefit of everyone else, people who actually wants to know what they're talking about rather than spouting nonsense, no you can't, and no they don't. Even a base, optionless 1-Series is over $30k, and the leases start at $329/mo + tax with $2500 down. If you want one in the mid-$20's you can certainly get one -- they're called "used cars".


bmwcsbmwcs - 3/28/2011 6:44:26 PM
+4 Boost
You can keep twisting your argument all you want. The fact is the 1 series is priced higher then the Audi A3, and BMW does not offer anything as far down market as the A1. Also BMW will limit its FWD car to a few of its lower models, not across 85% of is model range like Audi..


bmwcsbmwcs - 3/30/2011 10:25:47 PM
+4 Boost
The incompetency is in your comprehension. 85% of the models Audi offers can be had with FWD. Meaning all models from the A1 to the A6 can be bought with fwd. NOT , 85% of audi's sold are FWD(that number is 62%).

"Wait, so which is it, the Audi is overpriced or "cheaper" than a BMW...or only to suit your argument?"

Your the one who changes your argument. The FACT is Audi offer 2 models(A1,A3) that are priced further down market than anything BMW offers.


bmwm6bmwm6 - 3/25/2011 10:02:54 AM
+4 Boost
You can get FWD on EVERY Audi except the A8, R8, and Q7. So 2/3 of Audis are FWD. lol.


SteveSteve - 3/25/2011 11:36:44 AM
+1 Boost
I don't think you're right. I just checked the "Build your own A5" configurator from the Audi USA web site, and the A5 coupe is ONLY available with quattro.

http://configurator.audiusa.com/acc/aoa-aoa-aoa-eng.view?msk=1#engine

I didn't do a thorough check to see how many other Audis are like this.


bmwm6bmwm6 - 3/25/2011 11:55:48 AM
+4 Boost
check a European site..


bmwm6bmwm6 - 3/25/2011 3:08:16 PM
+4 Boost
???Just stating a fact that almost every Audi model can be had with FWD, and that 62% sold are FWD. Which is not the ratio you would think a premium manufacture would have. You would think it would be the other way around. Especially when Audi is trying to target enthusiasts, and distill an image as a sporty brand.

Isn't it funny how you try to twist facts.

weird.



94geo94geo - 3/25/2011 10:17:09 AM
+3 Boost
"The brand with the four rings said it sells more all-wheel drive vehicles than any other premium manufacturer in the world."

Audi also sells more FWD vehicles than any other "premium" manufacturer in the world.


94geo94geo - 3/25/2011 12:30:49 PM
+4 Boost
Over the past 20 years BMW and Mercedes sales have more than doubled Audi's sales in the US, and they were selling 6 cyl. engines or larger. The times did not demand for 4 cyl engines in luxury cars. They were seen as cheap cost cutting by Audi b/c you could get the same engine in a jetta.

Now as oil prices rise its makes sense to put high power 4cyl in luxury cars, b/c the times are changing. Mercedes and BMW are adapting strategically, along with what is expected in a luxury car evolves with the economic climate.

Mercedes and BMW have been using turbos and awd since the 70/80's.


rxh8me9000rxh8me9000 - 3/25/2011 1:40:34 PM
+8 Boost
Too bad SH-AWD is better.


AUDIMAN4AUDIMAN4 - 3/25/2011 2:47:51 PM
+6 Boost
My 66 year-old father picked up an 2011 Audi A6 Sport a few months ago. It didn't have any decals so I wondered if it was non-quattro. Sure enough, I was shocked to find out it was. I'd venture to say that most buyers either don't care about and/or don't need AWD so are content with non-quattro equipped models.

But come on. A $46k FWD car? No thanks.



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