Porsche 911 buyers flock to rare 24-month leases

To offset a lack of low-mileage used cars, Porsche is promoting 24-month leases for its 911 and for its sports cars, it is running a six-month lease pull-ahead incentive. Michael Bartsch, COO of Porsche Cars North America, said that in 2011, about 22% of all 911 lessees have opted for the 24-month contracts instead of the 36-month deals. But before the push was made, only 10% chose the 24-month contracts. The 24-month leases are highly unusual. J.D. Power and Associates analyst Thomas King said that they only made
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t_bone - 4/1/2011 9:53:58 PM

+3 Boost

I once got a letter from them saying they "wanted" my late model Porsche and would give me a good deal on a new car. I figured it was just a silly sales tactic.

If you've noticed, MSRP on 911's have been steadily increasing to unobtanium levels (eg non-Turbo's in the six figures). Now it is making me think they really just want to feed off selling the same car twice...get somebody to take it first on a lease, then sell to a conventional buy-and-keep CPO buyer a couple years later. Clever.