BMW Sales Up 12.4% For March - Mini Sales Skyrocket 68.6%!

Year-to-date, BMW Group is up 18% on sales of 64,958 in the first three months of 2011 compared 55,051 in the same period in 2010.

"Three months into 2011, we're now seeing our consumer base becoming increasingly comfortable with the moderate pace of economic recovery," said Jim O'Donnell, President and CEO of BMW of North America, LLC.  "Those with attractive vehicles, such as the new BMW 5 Series and X3 and the MINI Countryman, are right in the sweet spot of opportunity as we are seeing with the X3 and the Countryman accounting for more than 9,000 year-to-date sales of the BMW Group in the U.S."

BMW Brand Sales

Sales of BMW brand vehicles increased 12.4% in March for a total of 20,295 compared to 18,060 vehicles sold in March, 2010.

Year-to-date, the BMW brand is up 13.6% on sales of 52,617 January to March compared to 46,323 sold in the first three months of 2010.

In March, best performing vehicles included the new X3 SAV – now on sale in the U.S. for two full months - up 270% to 2,648 units; the 5 Series, up 55.6% to 4,491 units and the 7 Series, up 40% to 1,027 units.  The BMW SAV segment (X3, X5, X6) continues to show growth with sales up 36.5% from the previous March.  

BMW Pre-Owned Vehicles

In March, sales of BMW used vehicles (including certified pre-owned and pre-owned) totaled 14,773, a decrease of 7.3% from the 15, 938 sold in March 2010.  

Year-to-date, BMW used vehicle sales are down 1.6% on volume of 39,214 compared to 39,848 in the first three months of 2010.

MINI Brand Sales

MINI USA reported sales of 6,087 automobiles making it the best March and the 2nd best sales month ever in the U.S.  March 2011 sales are an increase of 68.6% over the 3,610 sold in March, 2010.

Year-to-date, MINI sales in the U.S. are up 41.4% on volume of 12,341 compared to 8,728 in the first three months of 2010.



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knowitall1985 - 4/2/2011 10:55:36 AM

+1 Boost

Lexus beat BMW for March but not Benz. and is behind both for the year. This is the year Lexus will lose it's sales crown. The earthquake will cut production.....

1BadMan - 4/2/2011 12:01:34 PM

+2 Boost

The new F10 5 Series is burning up! Starting to see them on the road more. Out with the old 6 Series and in with the new F13 650i Cabriolet. The 660i (BMW V12 coupe coming back) will add to the numbers albeit in small quantaties when it is launched. 7 Series doing really good for the month.

enthusiastx11 - 4/3/2011 11:56:35 AM

0 Boost

tremendous sustained sales for the 5-series...still moving 4500/month. very impressive for a car that starts at $50,000--and flys over $80,000 with options.

Yonder7 - 4/3/2011 12:36:06 PM

0 Boost

I am an MB Fan but the 5 series looks better to me (But not the front)..However still selling less than the E series, I cant understand why. MB as a brand, sold more cars than BMW if we exclude the mini. 7 series finaly is imporving the numbers (but outside still ugly as sin). X6 just as bad as the R, not good. 5GT should be so bad that they prefer to group it with 5 series as a whole but most likely is not doing good numbers.