Audi Outsells Mercedes-Benz in 2011 First Quarter Due to Strong Sales in China

Volkswagen AG (VOW)’s Audi division outsold Daimler AG (DAI)’s Mercedes-Benz brand in the first quarter on growing demand in China, underscoring the carmaker’s quest to become the world’s largest maker of luxury vehicles.

Audi’s sales jumped 18 percent to 312,600 vehicles, the Ingolstadt, Germany-based company said today. Deliveries at the Mercedes-Benz brand gained 13 percent to 280,552. Bayerische Motoren Werke AG (BMW)’s registrations in the period were “significantly up,” sales chief Ian Robertson said today.
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