Bankers Push Fiat To Offer Ferrari IPO Worth $7.3 Billion

Fiat SpA (F) Chief Executive Officer Sergio Marchionne said he’s told bankers pushing him to pursue an initial public offering of Ferrari that the division may be worth more than 5 billion euros ($7.3 billion).

“I’ve always viewed Ferrari as a sacred brand, and sacred brands are peculiar,” Marchionne said in an interview at Fiat’s headquarters in Turin, Italy. “I know I can float Ferrari any time, but there’s nothing on my desk.”

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mini22 - 4/20/2011 12:58:22 AM

+1 Boost

There does not appear to be any evidence that Chrysler is floundering.In fact even it's weakest products 200/Avenger appear on an upward sales track.The new Fiat 500 is now out and will grow in sales as more dealers come on line. The 300 and Charger are now great automobiles. The Challenger is more competative in the muscle car market. Jeep is selling well. Frankly Chrysler is doing many things right. Why do you think Marchionne wants be majority stock holder of Chrysler. Ultimately it will be Chrysler that ends up perhaps saving Fiat.