Nissan VP Says Subcompact Car Buyers Don't Care About Styling, Who Will Be The First To Prove Him Wrong?
The Fiesta may have been getting the press, this is what was selling. We were up 20 percent last year. Our competitors have gone for sporty and styling, but that's not what these buyers want. Subcompact buyers want a dependable, roomy car with good fuel economy, and they want the features and specs to feel they spent a lot more on a car than they did."
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theoptimisticpessimist -
4/21/2011 4:00:13 PM
+5 Boost
Spin from somebody trying to sell and ugly compact.
Airliner -
4/21/2011 4:20:36 PM
+3 Boost
Apparently Hyundai is already proving Nissan, Toyota and Honda wrong, just to name a few in the Subcompact market.
JUGNU -
4/21/2011 4:39:45 PM
+5 Boost
Baby Altima. Looks quite roomy and should be very economical. It is poor man's Altima.
mini22 -
4/21/2011 6:30:12 PM
+4 Boost
I don't think it's all that bad looking. Also it's 11 grand. What do you want or expect for this price.
Joe_Limon -
4/22/2011 1:17:26 AM
-3 Boost
with the amount of ugly econo toyota's on the road I think there is some legitimacy to what has been said. they know first hand boring cars sell.
Joe_Limon -
4/22/2011 1:18:20 AM
-3 Boost
whoops, i'm tired... make that nissan's gnight
0to60 -
4/22/2011 8:49:57 AM
+1 Boost
SMH... you really need to get over Toyota.
lexusrox123 -
4/22/2011 8:51:26 AM
+3 Boost
It costs money to restyle a car. Why not style it so it looks good at least?
Whelan -
4/22/2011 9:23:00 AM
-2 Boost
Nissan is following Honda who is following Toyota. Make bland appealing for the sheep.
While Nissans are reliable, they are just trying to capture on the sales of Honda and Toyota. Bland and boring as they may all be, they are selling to the loads of people who could care less about cars and driving, so Nissan wants some of the pie.
Good, more Ford Focus ST for me to zip by them in.
Bmw8ter -
4/22/2011 3:06:56 PM
+2 Boost
"they want the features and specs to feel they spent a lot more on a car than they did"
It's evident they withheld the 'milka' judging from the exterior of the car they chose.
Tarzan -
4/22/2011 6:00:52 PM
0 Boost
I think the Nissan exec is right...in the sub 15k range, its all about bang for the buck. If style were that important, they would opt for a more stylish used car. However, one area that all manufacturers under estimate is he value of safety in cars that American's require. If the car is stylish, yet too small or strong, even the price wont matter.
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