Audi A7 wants to steal customers of Jaguar XJ and Bmw 7-Series

Sales will start this May for Audi’s 2012 A7 Sportback, a premium hatchback that’s slotted between the A6 and the A8. With this new model, Audi is entering a new niche. Audi of America President Johan de Nysschen said that the A7 Sportback is meant to be an “avant-garde alternative” for those who are considering the Jaguar XJ and BMW 7 series.
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Monopoly - 4/23/2011 4:02:52 PM

+6 Boost

LOL! Good luck Audi, you'll need it!

JUGNU - 4/23/2011 4:20:00 PM

+3 Boost

Only customers i see it stealing are of CLS and also A5 sportback, A8, A6.

sdcarguy - 4/23/2011 7:37:04 PM

-1 Boost

Just saw one in Solana Beach. Owned the road!

JRobUSC - 4/23/2011 9:11:26 PM

+3 Boost

The A9 is going to be a traditional two door coupe though, is it not?

Occarnut - 4/23/2011 9:41:02 PM

-2 Boost

uh...the A7 has been on sale in the U.S. for over a week now. And..it is selling like hot cakes.

MrCampbell - 4/24/2011 1:03:12 PM

+1 Boost

Just bought one. I can't wait for it to come in!

mkalkhalifa - 5/11/2011 6:38:24 AM

+1 Boost

Just bought one as well ... Mine arrives in August :)

BondMI6 - 4/24/2011 9:30:18 PM

+1 Boost

Steal Jag sales? Sure.

7 series?

Nope. Different buyers and customer base. Could sap a little of the 5 series but not much.

uhn2000 - 4/25/2011 12:44:20 PM

+2 Boost

Audi is just turning out models like cup cake flavours of the day.