BMW Sales Rise 8.9% In April - Mini Leaps Forward An Incredible 67.6% For Month

Year-to-date, BMW Group is up 18.4% on sales of 90,204 in the first four months of 2011 compared to 76,162 in the same period in 2010.

BMW Brand Sales

Sales of BMW brand vehicles increased 8.9% in April for a total of 18,801 compared to 17,268 vehicles sold in April, 2010.

Year-to-date, the BMW brand is up 12.3% on sales of 71,417 January to April compared to 63,591 sold in the first four months of 2010.

In April, best performing segment was BMW SAV, up 65.0%.  The new X3 SAV – now on sale in the U.S. for three full months – was up 253% to 2,277 units; the X5 was up 12.5% to 2,360 units and the X6 was up 36.3% to 522 units.  The BMW SAV segment (X3, X5, X6) continues to show growth with sales for the year-to-date up 43.3% to 19,600 in the first four months of 2011 compared with 13,675 in the same period of 2010.  

BMW Pre-Owned Vehicles

In April, sales of BMW used vehicles (including certified pre-owned and pre-owned) totaled 14,521, a decrease of 6.1% from the 15,472 sold in April 2010.  

Year-to-date, BMW used vehicle sales are down 2.9% on volume of 53,735 compared to 55,320 in the first four months of 2010.

MINI Brand Sales

MINI USA reported sales of 6,446 automobiles making it the best sales month ever in the U.S.  April 2011 sales are an increase of 67.7% over the 3,843 sold in April, 2010.

"The refreshed and expanded MINI model lineup has been driving demand since the first of the year and now rising gas prices mean even more people are open to small," said Jim McDowell, Vice President – MINI USA.  "The U.S. is MINI's largest market and the addition of the new Countryman offering four doors and All Wheel Drive is a real game-changer, further increasing our appeal."  

Year-to-date, MINI sales in the U.S. are up 49.4% on volume of 18,787 compared to 12,571 in the first four months of 2010.



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enthusiastx11 - 5/20/2011 12:54:21 PM

0 Boost

not a chance that this can be blamed on the earthquake. lexus had already fallen behind in the first 3 months of the year before the earthquake. furthermore, there's AT LEAST a couple of months of inventory on dealer lots and in the port of long beach.

sales are only BEGINNING to be affected by production issues this month.

the sales disaster year-to-date is due to tired products, a huge array of great new product from competitors, and a conservative/aging lexus customer base.

nice try.

aarononymous - 5/3/2011 7:58:55 PM

+1 Boost

A8 sales not far off 7er....

Yonder7 - 5/4/2011 8:17:18 AM

+1 Boost

The old S class , still the king of the hill...

bmwcs - 5/4/2011 8:55:35 AM

+6 Boost

Year to date the 7 series(3522) is one car ahead of the S class(3521), and nearly doubles the A8 (1873)...

aarononymous - 5/4/2011 6:14:37 PM

+1 Boost

True but the new A8 came out a couple months ago and I think the 7 has been out all year. The A8 was selling like 50 units a month before the new one, and the previous 7 was outselling the old A8 probably 5 or 10 to 1 so not bad for Audi.

mini22 - 5/4/2011 3:13:53 PM

+1 Boost

67% increase for Mini. So here is my question. Why does it do so well? It's very small with sub par space compared to all the competition except the 500.Even a Countryman is not as roomy or as practical as
any Toyota, Honda, Subaru, VW etc. Based on this Fiat's 500 should also start to shake up the market place.

enthusiastx11 - 5/20/2011 12:55:45 PM

0 Boost

no surprise. competitors are slacking. and bmw is pumping out an unbelievable number of great new products.

great products = great sales.