Chevrolet Volt Drawing New Customers to Dealers

The Chevrolet Volt demonstration units are a popular showroom draw for dealers as they let consumers look, touch and drive the electric car with extended-range capabilities. It’s part of the plan to gain exposure for the vehicle and the Chevrolet brand. Almost nine of 10 customers who traded in a vehicle as part of their purchase are new to the Chevrolet brand. That’s why hundreds of Volts that could be sold to individuals are tagged for dealers as demo vehicles, meant for customer exposure to the Volt and to other Chevy products they might otherwise not see.


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MorePower - 5/5/2011 2:18:54 AM

+4 Boost

Any new model will draw customers into a car dealership, even a Chevy Volt.

I bet this is how it goes down:

Customer: I've been reading about the Volt, do you have one in stock.

Sales person: Well, we have this GM demonstrator model, let's take a look.

Customer: There must be a mistake, the sticker says $40k and there's a mark-up on the car as well.

Sales person: Due to the high demand for the vehicle and the huge annual savings in... sir, where are you going, come back

Customer: $40k for that! I could buy a Civic and get nearly the same mpg and save $20k.