GM wants to move GMC upscale

It appears that General Motors has big plans with its GMC brand as the American manufacturer wants to improve the well-known brand and move it upscale. Apparently, GM wants to put more daylight between its Chevrolet and GMC brands. The reason is the GM has let the lines blur between
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g2ok - 5/9/2011 4:30:26 PM

+6 Boost

The Denali versions already cost a fortune, doesn't make sense when the economy is down and gas is up. Now they just blur the line between GMC and Cadillac. I guess that's why they went bankrupt.

pennfootball - 5/9/2011 4:34:06 PM

0 Boost

And I want to move into a downscaled BMW front wheel drive POS! Next Saab will announce plns to go to Mars and Subaru will make a copy a mercedes S class with toyota.

0to60 - 5/9/2011 5:59:50 PM

0 Boost

So now they want to compete with Cadillac instead of Chevy?

Joe_Limon - 5/9/2011 6:10:02 PM

0 Boost

GMC trucks moving upscale makes sense... it's not like their are any Caddy trucks...

upwards - 5/9/2011 11:42:43 PM

+1 Boost

have to agree with Joe not a bad ideal to go upscale there are many different ways to separate GMC from Chevy and maybe add a few more models to the line up as well. GMC has a following of it's own Cadillac's Escalade soon will be much smaller i dont understand all the GM bashing.

quizz - 5/10/2011 12:04:13 AM

+2 Boost

I thought GMC's motto was "we are professional grade", which clearly implies "heavy duty" and over engineered for the worst. So GMC is moving from construction sites to the suburbs? WORST marketing decision ever.

As others have said, they just got rid of Buick and now they have GMC to take its place... between Chevy and Caddy. UGH... GMC was doing fine marketing itself to hardcore truck lovers, take on the Land Rovers and Landcruisers of the world. Stupid stupid dilution of a great niche.

85bmw745i - 5/10/2011 2:24:24 AM

0 Boost

GMC is more distanced from chev than it has ever been. Not too long ago there was no difference between the two at all except for the GMC badge. GMC is already more upscale, move it up anymore and you start treading into Escalade territory, which leaves only the stupid uninformed naive buyers that actually think an Escalade is a Cadillac and shares instead of re-badged GM trucks.