Toyota Tundra Sales Rise While Competition Falls

About a month ago pickup sales were at their highest point in recent memory even with gas passing four dollars a gallon in some places. As expected the trend did not last long and every brand save Toyota saw sales of their full size pickups fall compared to last month. Spurred by high demand for its V6 engines Ford's F-150 led all with 45,435 sales in April, while this was an improvement over a year ago it could not match the previous month's sales. In second place the Chevy Silverado posted its second worst month of the year and was fractionally worse compared to a year ago. The biggest surprise of the month was certainly the Toyota Tundra that continued to improve its sales for the fourth month this year as it closed its gap to the GMC Sierra. Follow the link to see a chart of pickup sales by brand and month.

What is Toyota doing right to be able to increase Tundra sales with gas rising and competition losing sales?
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upwards - 5/11/2011 3:41:08 AM

-1 Boost

Craptastic article

http://news.pickuptrucks.com/2011/05/april-2011-top-10-pickup-truck-sales-.html

Top 10 Pickup Truck Sales in April 2011
Rank YTD Sales YTD vs. 2010
Year-Over-Year Monthly Sales Last 12 months
1 Ford F-Series +19.5% April 2011 45,435 Fseries
172,062 April 2010 40,946

2 Chevrolet Silverado +19.3% April 2011 29,342 Silverado
121,797 April 2010 29,618

3 Ram Trucks +36% April 2011 17,680 Ram
70,419 April 2010 13,665

4 GMC Sierra +35.3% April 2011 10,523 Sierra
44,468 April 2010 9,360

5 Toyota Tacoma +3.1% April 2011 10,510 Tacoma
35,673
April 2010 9,407

6 Toyota Tundra -2.6% April 2011 8,312 Tundra
28,926 April 2010 8,949

7 Ford Ranger +1.8% April 2011 5,370 Ranger
17,831 April 2010 5,220

8 Nissan Frontier +21.8% April 2011 3,404 Frontier
14,336 April 2010 3,192

9 Chevrolet Colorado +40.3% April 2011 2,789 Colorado
10,160 April 2010 2,010

10 Nissan Titan -18.5% April 2011 1,253 Titan
6,071 April 2010 1,784

Notable Items:

chewy - 5/11/2011 5:26:31 AM

+5 Boost

The Tundra might be down versus a year ago but Toyota sold more Tundras in April than they did in March. Everyone else did worse in April compared to March.

IVANURI97 - 5/11/2011 10:57:30 AM

+2 Boost

It still isn't near the yearly sales of the top 4 (Ford, Chevy, Ram, and GMC). Plus it will sell when you have lots of incentives! Let's see if it has a better month in May.

800over - 5/11/2011 11:41:29 AM

+4 Boost

If anyone 6 years ago had told you that Toyota would be selling almost as many Tundras as the Sierra in ANY month they'd have told you to lay off the crack.

poot66 - 5/11/2011 11:59:04 AM

+2 Boost

The Nissan's need a remodel

jtz7 - 5/11/2011 12:02:49 PM

-5 Boost

Face of the VW Iroc concept. Now give me my negative points.

Fijian - 5/11/2011 3:11:49 PM

-4 Boost

How about the Ball joints falling off too.Lets get one for Black Dynamite and send him on a long drive.Put sportbike80 in it too.

truckman - 5/11/2011 6:28:28 PM

-5 Boost

For me to even look at the Tundra I would have to know without any question what have they done to fix the blend of metal, currently they rust, especially in rust belts, and why not add a 2 speed transfer case for a starting point, I don't even consider it a truck unless it has a locking 2 speed transfer case, how about making it off road capable? It's not ever going to cut it, although I was a fan of the old solid axle trucks, they should bring them back to North America.

toolatetorace - 5/11/2011 10:41:13 PM

+1 Boost

Toyota tundra is no gas meiser.

toolatetorace - 5/11/2011 10:43:23 PM

0 Boost

I do not know why all that comments that got deboosted are actual truths. Go ahead and deboost all you want. I won't check back and look anyway

truckman - 5/12/2011 4:53:38 AM

-1 Boost

Brand fans regardless of what brand it is defend Fecal matter regardless how true the facts may be about the faults of the given auto company, and Toyota fans are up there defending poor quality by de boosting facts like it is all going to go away.