TEASED! BMW Shows Its All-New 1-Series, Except It's Covered

If BMW is known for anything, it's probably best regarded for its hype leading up to new models.

Take, for example, the 1M, which was teased for months on end. The icing on the cake was when BMW had a tarp-like covering that it would unzip as weeks passed. So, you would get a tease of a specific body panel or area of the car.

Now with the all-new 1-Series on the way, it looks like BMW is up to the same old games. This time it shows us two fully clothed 1-Series. This basically shows us...nothing.


The countdown has begun! This teaser image, released by BMW's marketing department, shows the brand-new 1-Series hidden beneath a cover, and tells us the car's official unveiling is imminent.

Exactly what lies beneath the cloth isn't entirely clear, but photos from our team of spy photographers (see right), as well as a video of the car on track shown here, have already given us a clear indication of how the five-door version will look...

[Source: AutoExpress]


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Steve - 5/11/2011 10:37:24 PM

+1 Boost

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