Quite Possibly The GREATEST Automotive-Related Rant Of ALL Time

There's one thing I love: when someone just unleashes and lets loose simply to tell the truth. And you know what, it's about goddamn time.

A writer from The Truth About Cars just came forward and wrote what I will likely consider one of the greatest rants of all time. Let me provide you with the Cliff Notes for this one:

- Canadian -- I am assuming -- writer grew up next-door to a Lotus Esprit owner, the car sounds awesome
- Not old enough to pilot an S2000 press vehicle, which he had to name drop to get
- Test drives Elise at Evora launch party
- Mentions 2010 Paris Motor Show and Lotus' new plans for the brand, including its new concepts and lifestlyle element


**From that point forward, Kreindler goes on a tirade and it is, well, genius.

It's not like this guy's the most captivating writer on the planet, but my God does he know how to make a point. You have to love when this guy tears into keyboard jockeys.

Need I say more?

Do yourself a favor and click "Read Article" down below.

I think "entusiasts" tend to forget this whole car thing...it's a business at the end of the day.


[Source: The Truth About Cars]


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Agent63 - 5/16/2011 10:22:02 AM

+1 Boost

Well said my man, well said.

Ferrari365P - 5/14/2011 12:07:40 PM

+1 Boost

To add to blazinboy's comment, Lotus had pretty healthy revenues (or so I read) from engineering contracts with other manufacturers. Not sure if that is currently the case.

dumpsty - 5/15/2011 12:10:15 PM

+1 Boost

Lotus had finally realized that they have to create vehicles that will appeal to a broader consumer base in order to survive. Other "niche-like" brands like SAAB will continue to have general financial operating issues b/c the brand had a "cult-like" following before it was GM-controlled. Having a cult-like following doesn't mean they'll sell 50k or 100k or 200k (whatever quantity they need) vehicles a year to maintain investor-acceptable levels of profits from year to year.

bmwdrvr - 5/16/2011 7:48:53 AM

+1 Boost

Besides this overly dramatic, gushing, and pitiful introduction of this article (which is not a surprise in the slightest), the attached article is for one way to long and his point is blended somewhere in between I'm done reading and the end. I agree with his point about how Lotus is losing their relevance, the elise isnt appealing enough to more people, and the evora is relatively slow and overpriced. Maybe the new lotus products will bring people back into Lotus showrooms

Spectator - 5/16/2011 12:57:49 PM

+1 Boost

...pssst. No one tell Bob Lutz about this article. He might kill the writer.