Audi Finding It Hard To Maintain Breakneck Pace

Every market in which Audi sells vehicles today is growing at a pace that is in the double digits, says Peter Schwarzenbauer, member of the board of management in charge of global sales and marketing.

“Greece is the only market that is below our sales forecast,” he tells Ward’s in an interview here. “That’s because of the (poor) economy there. Every other market is performing better than previously.”

Audi’s shipments to the U.S have risen about 15% from year-ago, and, on a percentage basis, Argentina and Brazil are doing even better. “But we cannot build a limitless supply of cars,” Schwarzenbauer warns.


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