Edmunds $1,000,000 Challenge To Show A Cause For Toyota SUA Goes Unclaimed

The evidence for what's causing sudden unintended acceleration (SUA) keeps piling up. Back in 1988, the National Highway Traffic Safety Administration (NHTSA) filed its report on the Audi safety crisis. Then two months ago, NHTSA, this time working with NASA, filed another report related to the Toyota SUA crisis. And Tuesday, Edmunds announced the results of a year-long contest that challenged anyone to show a mechanical or electrical cause for SUA that we could verify. The reward was a cool $1,000,000. No one was able to claim the prize.

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knowitall1985 - 5/27/2011 6:08:29 PM

+1 Boost

Because it can't happen....

tennis_player - 5/27/2011 7:42:25 PM

-3 Boost

This is just a setup to damage the reputation of Toyota to save GM and Hyundai.Toyota should sue GM and Hyundai.

quizz - 5/27/2011 9:29:39 PM

+4 Boost

Actually, it's the opposite. Edmunds KNEW that there was no SUA problem, that's why they're willing to throw out $1 million. It was to prove a point, and that point was that SUA was driver error, not a software/hardware problem.

2ndbimmer - 5/28/2011 12:58:20 PM

+4 Boost

correct quizz. Also, the floor mats were not installed properly (could be consumer or dealer) and the floor mats would stick the pedal down and people didnt understand why the vehicle wouldnt slow down. Clearly an error not from factory.

85bmw745i - 6/1/2011 12:59:36 AM

+1 Boost

I agree! Detroit didn't have the time to earn all of those customers back the way Toyota and Honda earned their customers. Their cars were light years better than ours, especialy in the late 70's 80's 90's. It took years to earn those customers. That Taurus was the best selling car back in the 80's and the Japanese cars were so far ahead of it as far as interior and build quality. The Explorer outsold every other SUV, yet the 4 runner was so much better. Something drastic had to happen to bring buyers back to Domestic automakers. They don't have the time to earn back their customers over time, and thats exactly what it would take, time.