Are Good Times Here Again For Luxury Automakers? Dealers Seem To Think So

Are Good Times Here Again For Luxury Automakers? Dealers Seem To Think So
You see, not every brand is seeing the growth and success of Audi over the past couple of years. Although you can argue that Audi isn't a major volume player, the brand continues to steam ahead with increases in its market share.

Aside from that though, what about the rest of the luxury automakers? Are they picking up the pace? According to dealers, apparently, they're feeling pretty confident that the luxury market will be back on its feet in no time.

Considering they're on the front lines dealing with sales on a daily basis you can't exactly discredit them.

One key point that is noted in The Detroit News' piece though is that the equity markets recovered quicker than housing. Hell, housing still is settling itself. You can thank the foreclosure market for helping keep housing a bit unbalanced.

Taking all of that into account, what say you, Spies?

Are you feeling more confident about our economy or are you still a bit nervous? Are out of the woods or do we have some ways to go?


Eighteen months ago, customers at Jim Snell's Land Rover dealerships sometimes bought new SUVs that looked just like their old ones.

That way, neighbors and colleagues might not realize that they had purchased a $60,000 vehicle in the midst of a fierce recession.

"With people out of work and worried about the economy, it probably wasn't the time to be calling attention to your new car," Snell said.

But bling may slowly be coming back — along with rising consumer confidence.



[Source: The Detroit News]


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TheGeniusTheGenius - 5/30/2011 11:43:22 AM
+2 Boost
Compared to 2 years ago, people feel better about their financial situations so sales are up. That said I find it interesting that so called auto experts don't seem to know whats going in the market. "Audi isn't a major volume player"? O let me guess we're only talking about the market we know (US market)..well then be more specific FYI..Audi is currently the 2nd largest Luxury auto manufacturer worldwide having blown by Merc this year by 40K autos and chasing BMW about 23k autos away. See April YTD sales numbers: Audi 422K, BMW, 434K, Merc 381K


Agent00RAgent00R - 5/30/2011 12:09:32 PM
-1 Boost
[Shakes head]

Yes, we're talking about the U.S. market, where they are not a major volume player...yet.


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