Quake Ravaged Toyota Suffers 26% Drop In May Sales - Lexus Performs Death Spiral Down 40%

Quake Ravaged Toyota Suffers 26% Drop In May Sales - Lexus Performs Death Spiral Down 40%
Toyota Motor Sales (TMS), U.S.A., Inc., today reported May 2011 sales results of 108,387 units, a decrease of 27.9 percent compared to the same period last year, on a daily selling rate (DSR) basis.  On a raw volume basis, unadjusted for 24 selling days in May 2011 compared to 26 selling days in May 2010, TMS sales were down 33.4 percent over the year-ago month.

The Toyota Division posted May total sales of 96,082 units, a decrease of 26.0 percent on a DSR basis from May 2010.  On a raw volume basis, Toyota Division sales were down 31.6 percent from the year-ago month.  The Lexus Division reported total sales of 12,305 units, down 40.0 percent from May 2010, on a DSR basis.  Volume-wise, Lexus Division sales were down 44.6 percent compared to the same period last year.

Toyota Division

Toyota Division passenger cars recorded combined sales of 51,238 units, down 32.2 percent from May 2010.  Passenger car sales were led by Camry and Camry Hybrid with combined sales of 18,830 units for the month.  Corolla reported combined May sales of 16,985 units, and the Prius mid-size gas-electric hybrid posted May sales of 6,924 units.

Toyota Division light trucks recorded May sales of 44,844 units, a decrease of 17.3 percent compared to last year.  Light truck sales were led by the RAV4 compact SUV with monthly sales of 8,624, while Highlander and Highlander Hybrid reported combined sales of 5,755 units.  The Tacoma mid-size pickup posted sales of 9,091 units, an increase of 14.1 percent compared to last May.  The Tundra full-size pickup reported sales of 4,307 units, and the Sienna minivan recorded sales of 8,618 units.

"As expected, May was an especially challenging month due mainly to uncertainties about our production forecast.  But thanks to the tremendous efforts of our manufacturing team members and suppliers, we are ramping up much faster than expected," said Bob Carter, Toyota Division group vice president and general manager, Toyota Motor Sales, U.S.A.  "Beginning this month, Japan production will be at 90 percent of normal levels, and eight of twelve North American-built vehicles will be at 100 percent.   With more vehicles arriving at our dealerships and enhanced dealer support programs gaining traction with customers, we're optimistic that our sales outlook will continue to improve."

Scion posted May sales of 4,696 units, an increase of 23.7 percent over May 2010. The tC sports coupe led the way with sales of 2,664 units, up 119 percent year-over-year.  The xD reported sales of 854 units for the month, up 1.1 percent compared to the same period last year, while the xB urban utility vehicle posted May sales of 1,178 units.

Lexus Division

Lexus reported passenger car sales of 5,681 units, down 46.3 percent from May 2010.  The ES 350 entry luxury sedan led Lexus passenger car sales with sales of 2,400 units, while the IS lineup reported combined sales of 1,715 units.  The all-new CT 200h hybrid posted 454 units in its third month of sales.

Lexus light trucks recorded sales of 6,624 units, down 33.2 percent over May 2010.  Lexus light truck sales were led by the RX luxury utility vehicle, which posted combined May sales of 5,847 units.  The GX 460 mid-size luxury utility vehicle reported sales of 635 units.

TMS Hybrids

TMS posted May sales of 8,968 hybrid vehicles, a decrease of 49.2 percent compared to the same period last year.  Toyota Division posted May sales of 7,665 hybrids, while Lexus Division reported sales 1,303 hybrids for the month.



2012 Best Design And Style Award-Car Photo Gallery

2012 Mercedes-Benz SLS AMG Roadster Photo Gallery

2011 BMW 335d M-Sport Photo Gallery

2011 Concorso d'Eleganza Villa d'Este Photo Gallery

Aston Martin V12 Zagato Photo Gallery


AutoSpies.com Photo Galleries

If you want to see your photos running on our homepage photo ticker, be sure to upload your photos on the go by sending them to Mobile@AutoSpies.com

Share on Facebook

 



theoptimisticpessimisttheoptimisticpessimist - 6/1/2011 4:30:09 PM
+9 Boost
"Death Spiral"

There is some "yellow jounalism", any one up on the auto industry knows that one of Lexus's biggest problems is supply due to the earth quake. Quit trying to rile people into posting by running false headlines.


enthusiastx11enthusiastx11 - 6/1/2011 8:15:46 PM
-11 Boost
no, that's you're convenient excuse. they had plenty of inventory for about 2 months after the quake. so may is the first month in which PRODUCTION has truly affected sales.

furthermore, the RX, camry, and whole host of cars are made IN THE UNITED STATES AND CANADA. and bob carter said above that japan is back to 90 percent capacity and the US plants are at 100 percent capacity.

the real reason lexus has been taking for all of 2011 is tired old models, great product from competitors and disastrous new models (HS and CT).

what's you're excuse going to be next month now that production is back online?


theoptimisticpessimisttheoptimisticpessimist - 6/1/2011 9:28:33 PM
+8 Boost
Well are local Lexus dealer, was allocated 7 new cars for May and 5 cars for June due to the Japanese disater.


IamEvilHomerIamEvilHomer - 6/2/2011 1:47:09 AM
+4 Boost
They are assembled in the USA not made in the USA
THE stuff still comes from Japan.
I hope Japan recovers ASAP

I am not a Lexus fan but don't want to see this happen


IamEvilHomerIamEvilHomer - 6/2/2011 1:51:10 AM
+3 Boost
The old company i worked for has an Audi and lexus store. For the first time they sold more at Audi then Lexus. They still made $5k a car at Lexus. I wouldn't mind that month.


enthusiastx11enthusiastx11 - 6/1/2011 8:10:43 PM
-7 Boost
don't worry, those 454 CTs are going to save them. another HS250 success story.


enthusiastx11enthusiastx11 - 6/1/2011 8:18:11 PM
-7 Boost
for a fair comparison, look at the other japanese automakers: nissan down only 7% and honda down only 16%---toyota 26% and lexus 40%.


enthusiastx11enthusiastx11 - 6/2/2011 4:05:16 PM
0 Boost
cigar: lol. we're not talking about volume here, we're talking proportions. do you understand the concept of percentages?

why has toyota/lexus dropped so much more than it's japanese competitors?


enthusiastx11enthusiastx11 - 6/2/2011 4:05:56 PM
0 Boost
please do explain your 'special' math.


800over800over - 6/4/2011 10:47:31 AM
+1 Boost
You can't get a 4runner....they haven't been shipping them for 2 months.....so Jeep sold more than something you can't get.


Copyright 2026 AutoSpies.com, LLC