Incentives make Bmw the leader in the U.S. luxury auto sales

The namesake brand of BMW AG outperformed the sales of Daimler AG's Mercedes-Benz as well as other manufacturers of luxury vehicles in the United States last month, expanding the company’s lead for 2011 as the automakers in Europe boosted discounts. The deliveries of BMW in the U.S. increased 16 percent in May
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JRobUSC - 6/3/2011 1:27:23 PM

+8 Boost

title/article is juuuuuust a bit misleading. BMW took the YTD sales lead from Benz while increasing incentives 6.7%. But while BMW was increasing their incentives 6.7%, Benz increased their incentives 27%, and Benz's were already roughly 50% higher than BMW's in the first place. So BMW didn't take the lead because they increased incentives 6.7%, they actually took the lead while spending 79% LESS on incentives than Benz.

david999 - 6/3/2011 4:26:06 PM

+2 Boost

This is correct, as well as Lexus being hurt from lack of supply.

enthusiastx11 - 6/4/2011 3:07:43 PM

+2 Boost

lexus hurt by supply only in the past two months....not last year. not until a couple of months AFTER the earthquake.

WorldofLuxury - 6/5/2011 3:46:34 AM

0 Boost

@enthusiastx11: Lexus was the leader in the US last year, I think. Also, sales aren't consistent throughout the year, so the earthquake's effect is much larger than you expect.