Audi celebrates 40 years of ‘Vorsprung durch Technik’

‘Vorsprung durch Technik’ is 40 years young in 2011, and the sentiment in the famous motto – which translates as ‘advancement through technology’ – encapsulates the Audi philosophy just as perfectly now as it did way back in 1971. In that year the famous slogan made its debut in a German publicity campaign. It was first used by Audi in its UK advertising in 1983
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IamEvilHomer - 6/5/2011 7:16:55 PM

+1 Boost

Audi needs to drop the "TRUTH" ad and go to this. It works in the rest of the world. Maybe just do a 40 year test ad and take it from there