Ford tells dealers to spend $1 million to renovate showrooms or it will take back their franchises

Ford announced that Lincoln dealers need to spend at least $1 million in order to renovate their showrooms within the next two years. Apparently, this is the start of the process of rebuilding Lincoln, according to Ford CEO Alan Mulally. Last week, a group of 120 Lincoln dealers were invited at a meeting to hear how FoMoCo wants to
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llaroo - 6/13/2011 10:13:49 PM

+3 Boost

the state of the dealership DOES diminish the brand if they look like they are still in the 80's. Most Ford dealers are beyond bad. It is all part of the brand marketing. It matters as much as the vehicles themselves.

LACMAN - 6/14/2011 10:25:06 AM

+2 Boost

Most Lincoln dealears look like a building that was designed for used cars. Especially the ones that once shared its showroom with Mercury. The stand alone Lincoln dealer in Libertyville, IL is completely embarrassing. To make matters worse, its right across the street from Weil Cadillac and down the street from great looking Ford, Toyota, Honda, and Infiniti dealers...