Aston Martin to reduce Rapide production due to slow demand

Aston Martin will reduce the production volume of Rapide saloons so that the output matches its sales. It will cut production to only 1,250 of cars a year or about 25 cars weekly. This is
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1BadMan - 6/19/2011 2:52:25 PM

+4 Boost

Late again,this was news on Tuesday! The Panamera is a better car and at the same time worse looking than the Rapide. And the Panamera Turbo S will annihilate the Rapide in performance when it arrives and still be less expensive. So things will get a little worse for the Rapide.

BondMI6 - 6/19/2011 3:20:03 PM

+2 Boost

Cramped inside, so-so looks for an Aston (a 4dr DBS would have been waaaay hotter) and ancient NAV/Media info center all hurt.

Bez needs to think more out of the box on this if he wants to compete with the Panamera......

bmwdrvr - 6/19/2011 8:54:32 PM

+3 Boost

The Rapide is a 4 door DB9...

JUGNU - 6/19/2011 6:12:42 PM

+1 Boost

Aston should offer a less expensive Rapide variant. Give Rapide a big upgrade especially restyled interior and a V8 engine from Vantage. Even Bentley will be offering a V8 soon(2012 Bentley GT with 4.0 V8).

iamdabest1 - 6/19/2011 6:20:22 PM

+2 Boost

offer the rapide at 100k instead of 200 k and you will see where sales stand..

CarCrazedinCali - 6/19/2011 7:00:27 PM

0 Boost

OOPS, I'd take an Audi A7 over that Aston anyway, so no surprise it isn't selling

bmwdrvr - 6/19/2011 8:54:57 PM

0 Boost

thats just dum......