Over Two-Thirds Of Saturn And Pontiac Owners Defect To Non GM Brands

Nearly two-thirds of Pontiac owners and almost three-fourths of Saturn drivers defected from General Motors Co. to other automakers when they bought new vehicles last year.

The Detroit automaker jettisoned Pontiac, Saturn and Hummer as part of its bankruptcy restructuring in 2009, but hoped to keep most of the buyers of those brands in the GM family.

GM "knew by cutting these brands they were going to lose market share and they have" in some areas, said analyst Jesse Toprak of online data firm TrueCar.com in Irvine, Calif.

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LexSucks - 6/22/2011 12:31:19 PM

+7 Boost

Can you blame them?

Joe_Limon - 6/22/2011 12:32:15 PM

+7 Boost

bahahahaha, I was one of them, hello Subaru.

85bmw745i - 6/23/2011 10:32:14 AM

+1 Boost

Subaru is a great car company and very under rated. What model do you have Joe?

Joe_Limon - 6/23/2011 11:06:28 AM

+1 Boost

Impreza

Joe_Limon - 6/22/2011 2:26:04 PM

+1 Boost

Chevy retention rate 55%
Industry Average 48%

0to60 - 6/22/2011 5:39:31 PM

+3 Boost

Chevy trucks are popular

0to60 - 6/22/2011 5:39:52 PM

+5 Boost

would be interesting to see that data without the trucks

85bmw745i - 6/23/2011 10:33:22 AM

+1 Boost

Rental fleet companies, businesses and patriotic people who don't know better or are stubborn and would not consider Japanese brands.

MorePower - 6/23/2011 1:53:12 AM

+3 Boost

Saturn may have been a legitimate brand, but it was never a legitimate competitor to the Civic, Corolla or Escort/Focus.

truckman - 6/22/2011 8:29:16 PM

+1 Boost

I like my brothers h-3t ALPHA AND ALL, BUT THE DEALER treats him very badly, the tail gate molding just fell off, the dealer refused to

truckman - 6/23/2011 3:52:16 AM

+1 Boost

They have to try harder to treat the customers better, at least my brothers dealer is an ass hole, I am an expert with dealing with difficult people, and Honda dealers so far have been the best, incredible actually, Toyota dealers have been the worst to me so far, they have over charged me, tried to rip me off, rude,lying..Ford has also been bad to me, that was 1993/1994ish? can you imagine my body mounts from the bed to the frame broke F250 4x4, they refused to cover my new truck, very bad, luckily it was very cheap, I have never dealt with Chey though, my brother is less than impressed.