Hyundai Sets Sights On Being Most Loved Brand In The World?

In a recent media conference with Australian automotive journalists in Seoul, Hyundai Motor Company President and CEO Steve S. Yang said that he wants his company to be the most “loved” brand in the world.

Mr Yang believes that if customers love/like Hyundai more than any other brand, success of the company will come naturally. The Korean giant (including KIA) is aiming to hit fourth place in worldwide sales behind General Motors, Toyota and Volkswagen in 2011, but is not specifically aiming to be the world’s number one in volume.


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Need4Speed - 6/23/2011 2:03:57 PM

+2 Boost

I would like to try an exercise...

Say this aloud...say it like you mean it ...

" I like my {put your expensive luxury car here}...but I LOOOOVVE my Hyundai"


Can you do this w/o laughing?

Joe_Limon - 6/23/2011 2:21:25 PM

-1 Boost

Uhm... what brand is loved the most then?

0to60 - 6/23/2011 3:48:05 PM

+1 Boost

I like hyundai

JUGNU - 6/23/2011 5:52:17 PM

+1 Boost

"Hyundai Sets Sights On Being Most Loved Brand In The World" or in other words Hyundai aims to become the Number 1 selling brand in the World.

irishmike - 6/23/2011 9:43:26 PM

+2 Boost

I like Hyundai...but mostly for somebody else to be driving 'em.

vvelez - 6/24/2011 12:06:36 AM

+2 Boost

Love is such a small word but has a big meaning. To love something like a Hyundai you would have to admire it as a child would and have a pinup of it in your room dreaming of the day you will get to purchase one and drive it everywhere you can possibly imagine. I like the look of the Sonata but is it a pinup? Hell to the no.