Detroit Style Discounting May Save Toyota And Honda Sales In June

Falling gas prices and more aggressive discounting by two Japanese automakers have pulled June car sales out of their doldrums of May, according to analysts and forecasters, but the market remains weaker than its pace in the first four months of the year.

"There is some increase due to more incentive spending, especially from Honda and Toyota," said Jesse Toprak, who tracks sales for TrueCar.com. "Even so, Toyota is still going to be down 10% compared to last year and Honda will be down about 14%."



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JRobUSC - 6/28/2011 12:46:43 PM

+6 Boost

why would Honda and Toyota be spending Detroit-type incentive money? Sales are down because inventories are depleted from the tsunami, not because people don't want the product (i.e. the constraint is on the supply side, not the demand side). If anything I'd have expected lowered incentive spending, not higher.