2011 Scion tC Series 7.0 Announced

Scion announced today the upcoming arrival of the 2012 tC Release Series 7.0 (tC RS 7.0). Available at dealer showrooms this summer, it marks first limited edition release series for the second generation sports coupe.

The tC RS 7.0 campaign marks a new direction for Scion’s product marketing. Past campaigns have focused on urban, cool, or cutting-edge themes set to a darker tone. This series is more lighthearted, making it the first time Scion has taken a comedic route to increase awareness of a new model.

Scion will only build 2,200 units of the tC RS 7.0. The limited edition model will carry a manufacturer’s suggested retail price (MSRP) of $20,905 and $21,905 when equipped with a manual and automatic transmission respectively (The MSRP does not include a delivery, processing and handling fee of $720).


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Joe_Limon - 6/28/2011 5:54:25 PM

0 Boost

uhm... why 7.0 and not 8.0? o_O

Joe_Limon - 6/29/2011 8:54:06 AM

+1 Boost

7th what? o_O the reason why I said 8th is because 7th sounds rather random...

vvelez - 6/28/2011 8:08:38 PM

0 Boost

lol... oh wait toyota is serious, let me laugh harder!

quizz - 6/28/2011 11:48:29 PM

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If it looks sporty, it could at least do 0-60 in under 7 seconds.

carguy68 - 6/29/2011 2:51:13 PM

0 Boost

The girl is planking!! lol!!

MercBasher - 6/30/2011 1:34:14 PM

+1 Boost

Let's applaud cars that aren't silver, granite etc., and other colors of the last decade. Wish we could get back to having more colorful options. So Scion thank you for the bright yellow on the Tc.