Porsche U.S. campaign touts 'everyday' cars

Porsche’s new campaign (its biggest since the 2003 Cayenne launch) seeks to promote an image of its two-seat sports cars as daily drivers. In fact, the tagline that’s used to sell the 911, Boxster and Cayma is: "Porsche. Engineered for Magic. Every day." There will be TV spots to be broadcast throughout the year that
Read Article

SteedPub - 7/7/2011 3:41:38 PM

+1 Boost

Yeah. Saw some of these commercial spots which are much akin to Ford's Drive one commercials with "real people" in them. Sort of weird actually.

chris760 - 7/7/2011 5:20:58 PM

+1 Boost

Ollllllllllllllllllllllllllllllllld news. But they actually use real people and their legit experiences in the ad campaign (their website), one guy on rennlist was in it.

mini22 - 7/7/2011 5:59:12 PM

+1 Boost

Porsche has always been the practical sportscar. When I was a kid my father always took me places in his 62 356 cabriolet and 66 911.Nothing new here.

bmwdrvr - 7/8/2011 4:27:59 PM

+1 Boost

since when does being able to carry a passenger make a car practical? what are you comparing it to a motorcycle? The ads are laughable at best the only Porsche models that are practical are the Cayenne and Panamera you can carry people and cargo. The 911, cayman, and boxster have little to no cargo space and are 2 seaters how is this anymore practical than any other sports car. In fact they are all less practical than most several other performance cars........marketing to lemmings always work another just fell off the edge...

m3eup - 7/7/2011 6:31:52 PM

+1 Boost

Porsche is very addictive and almost practical . Enough to be a daily driver.

uhn2000 - 7/8/2011 10:17:48 AM

+1 Boost

Its my DD.. love it!

SharkPhi - 7/11/2011 1:23:23 PM

+1 Boost

I think the term Practical is extremely subjective.

What makes a two seater impractical? What if you don't have kids/dogs/etc that necessitates more than two seats?

911 or Cayman:
Decent MPG? Check (Better/Comparable to the 335i or M3 for sure)
Comfortable to drive? Check (arguable if you are over 6'3" or overweight...but still)
Reliable? Check.

Hell, the 911 is even available with AWD, and has been touted as one of the best cars for poor conditions (when equipped with Snow Tires) by several reviewers.

If someone was in the market for a sports car in that price range, and didn't need the extra seats/space, I think Porsche offers some voracious "practical" competition for comparably sized vehicles in the same category.