Subaru’s 5-year plan seeks 24% boost in N. American sales

In the mid-term, Subaru will be working under a new business plan that aims to increase North American sales by 24%, from a record 264,000 vehicles in the U.S. in 2010 to 380,000 units within the next five years. This plan has its focus on the markets in China and the U.S. The “Motion-V” mid-term plan by parent
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Dustbuster - 7/10/2011 4:33:47 AM

+1 Boost

I will never understand why car companies are so in love with announcing how much they want to grow. Every manufacturers plan to boost x% within the next 5 years and someone's bound to miss the mark. Why can't they just announce how much they've grown when the time comes? As a consumer, I don't give a hoot how much company X wants to grow - stop this madness.

Occarnut - 7/10/2011 7:23:43 AM

+1 Boost

Because for many announcing a goal helps you achieve it. Additionally when manufacturers want to grow they need to involve dealers, vendors, etc in the ramp up so that the plan can be excecuted properly.

Dustbuster - 7/11/2011 2:10:22 AM

+1 Boost

Good point. Just see too many companies over-promise/under-deliver.

Duesen - 7/11/2011 5:19:03 PM

+1 Boost

If you don't sometimes fail your goals then you aren't challenging yourself. It's good that companies are preferring to aim high and risk under-delivering than to set the bar low and have the consumer pay the price.