Chinese consumers prefer European models over Japanese, domestic brands

Chinese consumers prefer European models over Japanese, domestic brands
Vehicle buyers in China are believed to now have a higher preference to buy European vehicle models than two years ago while they’re now less likely to consider buying Japanese and domestic Chinese models, the 2011 China New-Vehicle Intender Study of J.D. Power revealed. Thirty-two
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david999david999 - 7/18/2011 10:49:22 AM
+6 Boost
"The respondents of the study gave lower grades to models in Japan in terms of reliability and quality."
Since when does a VW or Audi have more reliability than Japanese cars? Laughable study.


alpha_q2alpha_q2 - 7/18/2011 10:52:41 AM
-4 Boost
They are getting smarter by the day.


knowitall1985knowitall1985 - 7/18/2011 12:23:21 PM
+4 Boost
They like to over-pay for what they get too......


cohwangcohwang - 7/18/2011 9:02:35 PM
+1 Boost
The survey was based on the responses of 4,979 potential car buyers in 53 Chinese cities. It was fielded in March 2011. There were 65 brands and 161 models included in the study, according to J.D. Power.

This is a small sample size. It cannot represent any means of what the Chinese buyers want. As well, the survey was based on the "POTENTIAL" buyers which cannot reflect the accuracy of the buyer's expectation and the actual vehicle performance.

This report from JD Power was meaningless and useless. It has more marketing value than the actual buyer's preference.
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