BMW aims to boost innovation, quality

Nice article sounds like a good plan/strategy.

does this mean that the new bmw's up until now have been putting cost ahead of quality?

@ joe_lemon:!"He emphasized that the company has quality that is at a “historically good level.” That means they always had premium quality, but now they are concentrating on it even more.

you can only coast in one direction! That quote is basically saying the new bmw's are on par quality wise with bmw's made 10 years ago!

Innovation? How about getting rid of the gauges that you've been using since the 70's? And replace those awful looking brake calipers... BMW Brake Calipers look about the same as the brake calipers that you would find on a Pontiac G6. And how about an LSD for the 335 instead of the one-wheel-drive setup that it has now?

I think I can forgive BMW leaving off a $5 caliper cover since their cars routinely outbrake all their competitors in comparisons. Obviously they chose to spend their brake money on more important things. Like, you know, stopping the car. But I'm sure those finished calipers on the other cars are pretty.

I'm not talking about Caliper covers. You can get Brembos on some of the competing cars. Brembos look better and brake better than the crude looking BMW brakes. Look at the 135's front brakes. The 135's front brakes are finished, painted, has "BMW" on them, and looks very nice. So BMW does get it. It's just that they are late to the game as usual (when is comes to aesthetics). Funny how you didn't comment on the lack of an LSD?

LSD? Did you mean LED? I personlly thing LEDs are tacky, you can buy an LED light at a gas staton for $3.

No. I meant LSD. You don't even know what an LSD is? LOL!!!

Oops I try not to read your rambling, I just saw "lack of an LSD" my bad.

You didn't know what an LSD was. Admit it. You're a MercedesSL fan/owner so I'm not surprised. You probably still don't know what an LSD is. LOL!!!

If you saw "lack of an LSD" and thought "LEDs" then you don't know crap about cars. Typical MB fan.

No, I’m pretty sure I meant what I said about trying to not read your posts... After all were you not the one who claimed the 3 series is no good b/c it doesn’t drive like an EVO? Clearly you lack knowledge/or maturity to think a sport luxury sedan should drive like a hardcore tuned up economy car. When they clearly are designed for different demographics.

Stop switching the subject. And I never said that the 3-series was no good. Stop putting words in my mouth. Must be rough not knowing what an LSD is? LOL!! I've forgotten more about cars than you will ever know.

LSD Limited Slip Differential.

You reading this ^^^^ MercedesSL? This is too funny.

Somone deboosted CLeek for defining what an LSD is? Stating the truth gets someone deboosted here? Whoever did the deboost is a loser.

Somone deboosted CLeek for defining what an LSD is? Stating the truth gets someone deboosted here? Whoever did the deboost is a loser.

Hey!! Lets deboost Lexsucks no matter what he says. Even if what he said was true. We can't make a decent counter argument so instead we sit on the sidelines and deboost. Just like the punks that we are.